Best selling author and top network marketer, Rod Nichols reveals the closely guarded power secrets for building a BIG money network marketing (MLM) business.
Saturday, July 30, 2011
Friday, July 29, 2011
Thursday, July 28, 2011
Ten Keys to Network Marketing Success
A high percentage of people fail to make a full-time income in network marketing, because they either don't know what to do or aren't willing to do what is necessary to achieve success. In this article, I'm going to eliminate the excuse of not knowing. Here are ten keys to achieving high success in network marketing:
1. Purpose - you must have a strong "why" for this business, otherwise the negativity from the dreamstealers (those people in your life who will try to save you from the pyramid scam). Are you interested in more time freedom? Extra money every month? Helping other people improve their lives? Financial freedom? A strong purpose will keep you focused and ensure your success in network marketing and all aspects of your life.
2. Goals - you must have written steps that will help you achieve your purpose. Set written goals for the next 5 years, 1 year, monthly, daily. Set goals for # of new contacts, # of retail customers, # of distributors, income, pin levels, etc. Make sure these goals are written. Read them daily.
3. Plan - you must have a written plan for achieving your goals. The great eastern (New York Yankee) philosopher, Yogi Berra, once said, "if you don't know where you're going, you'll probably end up some place else." In other words, if you don't have a written plan to achieve your goals, you won't!
4. Belief - you must believe in network marketing, your company, the products, the compensation plan, the leadership, the marketing programs, your upline, and yourself. The stronger your belief, the greater your commitment.
5. Commitment - you must be committed to your company for life! Not, "I'll give this a try for 6 months and see how it works." I can guarantee you will fail! You must know that this is the best company, with the best products. You must believe that this opportunity is perfect for yourself and for others. If this is not the case, find another company where it is.
6. Positive Attitude - bad things will happen. The media will cover our industry, and your company negatively at times. Prospects will tell you you're crazy for being a part of one of those pyramid schemes. Even your family will think your nuts! Keep in mind that they are ignorant of the facts. You have the facts! This is a great industry.
It will revolutionize the way products and services are distributed throughout the world. You are a part of the greatest industry in the world and the greatest company in that industry. Be positive about the company, industry, products, upline, downline, etc. It's up to you to spread positive and hope everywhere you go.
7. Lead by Example - people will do what you do, not what you say to do. They will look to you to lead by example.
If things aren't going well, ask yourself this question, "how happy would I be if all my downline worked like me?"
Are you doing what's necessary to be successful? If you aren't, you can't expect your downline to. Keep prospecting and recruiting people. Give your downline leads and placements. Use the company training system and promote it's use to your downline. If you do the right things every day, your downline will do the right things every day, and good things will result.
8. Love People - in our harried world we forget to love people. I'm not talking about romantic love, but rather caring love. Love your sponsor for introducing you to this great company. Love your upline for helping you. Love your downline for committing to you. Love the company for providing these fantastic products and incredible financial opportunity.
Love your prospects, even those who are mean and nasty. In fact love them even more, because they probably need it more.
If you love people, they will love you back. Wow! What a feeling. It turns this from a business into a big loving family full of members who are willing to do anything for you.
9. Daily Action - this is a business, not a hobby. If you invested a half million dollars in a McDonalds franchise would you work it in your spare time - when you didn't have anything else to do - when there weren't any good T.V. shows on? Of course not. You'd be working 15 hours a day to get your money back. You probably didn't invest much to get into your business, but the commitment level should be the same, because the long-term benefits are much greater in network marketing than with McDonalds.
Work your business every day. Plan time into your daily schedule to prospect, contact, follow-up, work with your downline, conduct training meetings for your downline, conduct business briefings, work online, and study. Daily activity will produce daily results, which build into monthly results, which build into yearly results.
Do you know that if you made up a list of everyone you have ever known and started to contact them, you would recruit at least 10% of them without trying very hard. If you become proficient, you would probably close 30% or better. Just think, if you contacted one person every day, 7 days a week, you would contact 365 people each year. At a 10% close ratio you would have 36 new distributors every year. If they also duplicated, you would add another 1296 the second year, 46,656 the third year and so on. That is the power of 1 contact each day.
Plan it into your schedule to call or see one new prospect every day (and I mean every day, not just when you have a spare moment!) and commit to doing that for the next month. You'll be amazed at the results! Then teach your downline to do the same thing.
10. Cultivate leaders - find natural leaders in the warm and cold markets. Find leaders in your current networks. You will need to find and cultivate at least 3 leaders in each leg in order to secure them. A group of strong leaders under each leg will enable you to have more independence and eventually result in true walk-away income.
Network marketing is a great business. You have chosen a great company. You are a great person. Follow these 10 steps to further greatness!
1. Purpose - you must have a strong "why" for this business, otherwise the negativity from the dreamstealers (those people in your life who will try to save you from the pyramid scam). Are you interested in more time freedom? Extra money every month? Helping other people improve their lives? Financial freedom? A strong purpose will keep you focused and ensure your success in network marketing and all aspects of your life.
2. Goals - you must have written steps that will help you achieve your purpose. Set written goals for the next 5 years, 1 year, monthly, daily. Set goals for # of new contacts, # of retail customers, # of distributors, income, pin levels, etc. Make sure these goals are written. Read them daily.
3. Plan - you must have a written plan for achieving your goals. The great eastern (New York Yankee) philosopher, Yogi Berra, once said, "if you don't know where you're going, you'll probably end up some place else." In other words, if you don't have a written plan to achieve your goals, you won't!
4. Belief - you must believe in network marketing, your company, the products, the compensation plan, the leadership, the marketing programs, your upline, and yourself. The stronger your belief, the greater your commitment.
5. Commitment - you must be committed to your company for life! Not, "I'll give this a try for 6 months and see how it works." I can guarantee you will fail! You must know that this is the best company, with the best products. You must believe that this opportunity is perfect for yourself and for others. If this is not the case, find another company where it is.
6. Positive Attitude - bad things will happen. The media will cover our industry, and your company negatively at times. Prospects will tell you you're crazy for being a part of one of those pyramid schemes. Even your family will think your nuts! Keep in mind that they are ignorant of the facts. You have the facts! This is a great industry.
It will revolutionize the way products and services are distributed throughout the world. You are a part of the greatest industry in the world and the greatest company in that industry. Be positive about the company, industry, products, upline, downline, etc. It's up to you to spread positive and hope everywhere you go.
7. Lead by Example - people will do what you do, not what you say to do. They will look to you to lead by example.
If things aren't going well, ask yourself this question, "how happy would I be if all my downline worked like me?"
Are you doing what's necessary to be successful? If you aren't, you can't expect your downline to. Keep prospecting and recruiting people. Give your downline leads and placements. Use the company training system and promote it's use to your downline. If you do the right things every day, your downline will do the right things every day, and good things will result.
8. Love People - in our harried world we forget to love people. I'm not talking about romantic love, but rather caring love. Love your sponsor for introducing you to this great company. Love your upline for helping you. Love your downline for committing to you. Love the company for providing these fantastic products and incredible financial opportunity.
Love your prospects, even those who are mean and nasty. In fact love them even more, because they probably need it more.
If you love people, they will love you back. Wow! What a feeling. It turns this from a business into a big loving family full of members who are willing to do anything for you.
9. Daily Action - this is a business, not a hobby. If you invested a half million dollars in a McDonalds franchise would you work it in your spare time - when you didn't have anything else to do - when there weren't any good T.V. shows on? Of course not. You'd be working 15 hours a day to get your money back. You probably didn't invest much to get into your business, but the commitment level should be the same, because the long-term benefits are much greater in network marketing than with McDonalds.
Work your business every day. Plan time into your daily schedule to prospect, contact, follow-up, work with your downline, conduct training meetings for your downline, conduct business briefings, work online, and study. Daily activity will produce daily results, which build into monthly results, which build into yearly results.
Do you know that if you made up a list of everyone you have ever known and started to contact them, you would recruit at least 10% of them without trying very hard. If you become proficient, you would probably close 30% or better. Just think, if you contacted one person every day, 7 days a week, you would contact 365 people each year. At a 10% close ratio you would have 36 new distributors every year. If they also duplicated, you would add another 1296 the second year, 46,656 the third year and so on. That is the power of 1 contact each day.
Plan it into your schedule to call or see one new prospect every day (and I mean every day, not just when you have a spare moment!) and commit to doing that for the next month. You'll be amazed at the results! Then teach your downline to do the same thing.
10. Cultivate leaders - find natural leaders in the warm and cold markets. Find leaders in your current networks. You will need to find and cultivate at least 3 leaders in each leg in order to secure them. A group of strong leaders under each leg will enable you to have more independence and eventually result in true walk-away income.
Network marketing is a great business. You have chosen a great company. You are a great person. Follow these 10 steps to further greatness!
Sunday, July 24, 2011
Thursday, July 14, 2011
Wednesday, July 13, 2011
Tuesday, July 12, 2011
Operating a Successful Home Business
As an independent distributor for a network marketing company, you are in business for yourself. You are responsible for obtaining the appropriate licenses, keeping records, and paying taxes. Most networkers treat their business as a hobby. Those who are successful treat it as a big business (even when it's still small). The choice is yours. If you are one of those who would like to build a solid business, keep reading.
Your first step should be to check with your local government to see what licenses are necessary to operate a business. Secure those licenses, so that you will be a legal business.
Next you should arrange for a separate phone line (or a voice mail number) for your business. This is the number you will put on business cards, letterhead, brochures, etc. Check with your network marketing company to see if they offer business cards, letterhead, and envelopes. If so, order them. If not get prices from some local printers and order a small quantity (250 to 500) of each.
Go to your bank and set up a business account. You may need your business license, so take it with you. By establishing a separate checking account, you will be able to distinguish your business expenses from personal expenses when it comes time to pay the IRS. Since home based businesses are one of the few tax shelters left for the middle class, I would also recommend that you consult with an accountant.
When setting up your office, select a place where you can have a desk, file cabinet, phone, and can make calls without being disturbed by your family (if you have one). It is best to set up an office in a separate room with a door that will close. At very least you will need a desk, chair, and file cabinet. You will definitely need a computer for checking on your business in the back office, ordering products, changing your autoship, communicating through email, interacting with people through social media and more.
If you adopt a business mindset (rather than a hobby), you will increase your odds of success in network marketing. Just because it only cost $50 (or whatever the fee is for your company) to get started, doesn't mean that it isn't a big business. The potential in most network marketing opportunities is greater than with any franchise.
Your first step should be to check with your local government to see what licenses are necessary to operate a business. Secure those licenses, so that you will be a legal business.
Next you should arrange for a separate phone line (or a voice mail number) for your business. This is the number you will put on business cards, letterhead, brochures, etc. Check with your network marketing company to see if they offer business cards, letterhead, and envelopes. If so, order them. If not get prices from some local printers and order a small quantity (250 to 500) of each.
Go to your bank and set up a business account. You may need your business license, so take it with you. By establishing a separate checking account, you will be able to distinguish your business expenses from personal expenses when it comes time to pay the IRS. Since home based businesses are one of the few tax shelters left for the middle class, I would also recommend that you consult with an accountant.
When setting up your office, select a place where you can have a desk, file cabinet, phone, and can make calls without being disturbed by your family (if you have one). It is best to set up an office in a separate room with a door that will close. At very least you will need a desk, chair, and file cabinet. You will definitely need a computer for checking on your business in the back office, ordering products, changing your autoship, communicating through email, interacting with people through social media and more.
If you adopt a business mindset (rather than a hobby), you will increase your odds of success in network marketing. Just because it only cost $50 (or whatever the fee is for your company) to get started, doesn't mean that it isn't a big business. The potential in most network marketing opportunities is greater than with any franchise.
Monday, July 11, 2011
Procrastination, the Business Killer
I know you will probably want to read this article, but just won't quite have time to get to it, right?
Procrastination kills more network marketing businesses than any other reason. Network marketing is a very simple business - talk with people about the products and business. Talk with enough of them and you will be successful.
Unfortunately, fear makes people procrastinate on contacting people.
Here are 10 ways to beat procrastination:
1. Have a purpose or why for your business and base all your goals on that purpose. To determine your purpose, visualize what you want your life to be like and how your network marketing business will contribute to that.
This picture will become your why.
2. Have written goals which you review EVERY day. Write goals for all parts of your life - spiritual, physical/health, family, social, business, personal, etc. Write short goal statements, as if you had already accomplished the goal. Review these every morning before you plan your day.
3. When you end the work day, clean off your desk, so you can start fresh each day. This will force you to file things that are important and to throw away those that aren't. It will also allow you to start each day without any distractions.
4. Start EVERY day with a plan of activities, based on your goals. By having a written plan of action, you will always know what to do next and are less likely to procrastinate.
5. If you have a large task, break it down into bite-size activities. If you are like most people you get overwhelmed with big tasks and will begin to procrastinate. If you break the big task down into smaller tasks you will quickly find that you have completed the larger task.
6. Prioritize your activities. In network marketing, your highest priority activity is speaking with prospects for your business or products/services. Don't allow yourself to get caught up in doing activities that are not productive - like filing, re-writing letters, re-arranging your office, creating new literature, etc. If you're not talking to prospects, you're not productive.
7. Work on the top priority activity until it is completed, analyze the rest of the activities, re-prioritize and start on the next most important. Again, it's human nature to do the easy things first - the path of least resistance.
However, productive people do the tough stuff first and work their way to the easy things. That way, if you run out of time, all the productive activities are done.
8. Stay FOCUSED! Don't allow outside influences interrupt your progress on a priority activity. This is a busy world filled with massive amounts of information. It's easy to get distracted and procrastinate on important activities. If you can learn to stay focused, you will become a top achiever.
9. Every time you start something, check the priority level. Ask yourself, "Is this the most important thing I could be doing at this given moment?" If not, find one that is.
10. Just do it!!! Thinking or worrying about something won't do any good. Get started. Activity always brings satisfaction and results.
Procrastination kills more network marketing businesses than any other reason. Network marketing is a very simple business - talk with people about the products and business. Talk with enough of them and you will be successful.
Unfortunately, fear makes people procrastinate on contacting people.
Here are 10 ways to beat procrastination:
1. Have a purpose or why for your business and base all your goals on that purpose. To determine your purpose, visualize what you want your life to be like and how your network marketing business will contribute to that.
This picture will become your why.
2. Have written goals which you review EVERY day. Write goals for all parts of your life - spiritual, physical/health, family, social, business, personal, etc. Write short goal statements, as if you had already accomplished the goal. Review these every morning before you plan your day.
3. When you end the work day, clean off your desk, so you can start fresh each day. This will force you to file things that are important and to throw away those that aren't. It will also allow you to start each day without any distractions.
4. Start EVERY day with a plan of activities, based on your goals. By having a written plan of action, you will always know what to do next and are less likely to procrastinate.
5. If you have a large task, break it down into bite-size activities. If you are like most people you get overwhelmed with big tasks and will begin to procrastinate. If you break the big task down into smaller tasks you will quickly find that you have completed the larger task.
6. Prioritize your activities. In network marketing, your highest priority activity is speaking with prospects for your business or products/services. Don't allow yourself to get caught up in doing activities that are not productive - like filing, re-writing letters, re-arranging your office, creating new literature, etc. If you're not talking to prospects, you're not productive.
7. Work on the top priority activity until it is completed, analyze the rest of the activities, re-prioritize and start on the next most important. Again, it's human nature to do the easy things first - the path of least resistance.
However, productive people do the tough stuff first and work their way to the easy things. That way, if you run out of time, all the productive activities are done.
8. Stay FOCUSED! Don't allow outside influences interrupt your progress on a priority activity. This is a busy world filled with massive amounts of information. It's easy to get distracted and procrastinate on important activities. If you can learn to stay focused, you will become a top achiever.
9. Every time you start something, check the priority level. Ask yourself, "Is this the most important thing I could be doing at this given moment?" If not, find one that is.
10. Just do it!!! Thinking or worrying about something won't do any good. Get started. Activity always brings satisfaction and results.
Sunday, July 10, 2011
Saturday, July 9, 2011
Derek Jeter Gets 3,000th Hit!
New York Yankee shortstop, Derek Jeter jumped into the baseball record book by reaching 3,000 hits today. He is one of only 28 men in the history of baseball who have achieved this and the first New York Yankee to accomplish the feat.
So, what does this have to do with network marketing? I'm getting to that. Jeter is a lifetime .312 hitter, which means that out of 10 times at bat he will fail 70% of the time to get a hit. Did you hear that? 70% of the time Jeter fails and 30% of the time he succeeds and he will be going into the baseball Hall of Fame some day in the future.
Now, do you think that when Jeter fails to get a hit, he begins to doubt himself and think about quitting, because it's just not working out? No, because he's thinking that the next time up he'll get and hit and he knows that out of every 10 at bats he's going to get 3 hits and be a hall of famer! In your network marketing business, you should be thinking the same way. Each time you get a "No" you should be thinking that you'll get a "Yes" the next time up.
Figure out your stats. Out of 10 contacts, how many will look at your business and how many say "NO". That way you can be just like Derek Jeter and perhaps some day you'll be in the network marketing hall of fame (or at least one of the top income earners in your company enjoying total life freedom).
So, what does this have to do with network marketing? I'm getting to that. Jeter is a lifetime .312 hitter, which means that out of 10 times at bat he will fail 70% of the time to get a hit. Did you hear that? 70% of the time Jeter fails and 30% of the time he succeeds and he will be going into the baseball Hall of Fame some day in the future.
Now, do you think that when Jeter fails to get a hit, he begins to doubt himself and think about quitting, because it's just not working out? No, because he's thinking that the next time up he'll get and hit and he knows that out of every 10 at bats he's going to get 3 hits and be a hall of famer! In your network marketing business, you should be thinking the same way. Each time you get a "No" you should be thinking that you'll get a "Yes" the next time up.
Figure out your stats. Out of 10 contacts, how many will look at your business and how many say "NO". That way you can be just like Derek Jeter and perhaps some day you'll be in the network marketing hall of fame (or at least one of the top income earners in your company enjoying total life freedom).
Friday, July 8, 2011
Question Your Way to Success
Question Your Way to Success
by Rod Nichols
The tendency in network marketing is to tell, tell, tell. This turns most people off, since they would prefer to talk than listen. In order to meet their needs, you should tell less and ask more. Questions are the key to success in network marketing. By asking questions, you can find out more about the prospect, uncover their motivations and hot buttons, discover if they have what it takes to make it in network marketing, and determine if they have the financial means to start and operate a business.
Here are some ways you will use questions:
1. Invite - "There is a webinar on Monday at 7:00. It's limited to 60 spots, I'd like to invite you to watch it. Are you available?"
2. Sign up - "Would you like to start with product package #1 or #2?"
3. Order product - "Would you prefer to order the product at retail, wholesale, or get it for free?"
4. Uncover purpose - "Why do you want to have a home-based business?" or "Why do you want to own a business?"
5. Discover goals - "Where do you want to be in 5 years? 10 years?"
6. Handle objection - "That's good input and in fact I felt the same way. Then I did some research and do you know what I found?"
7. Work through skepticism - "I know that you are questioning, but if I could show you . . . would you be willing to take a serious look?"
8. Break through a barrier - "I understand that you aren't interested and that's ok (the prospect's barrier comes down as you start to wrap up or leave). By the way, I was wondering . . .?"
9. Help them see prospects - "Who do you know who would like to have more free time? Could use to make some extra money? Is concerned about their health?"
10. Approaching someone new - "Have you ever thought about owning a business? or Diversifying your income?"
There are two types of questions you will use in your business - open and closed. Open questions are those where the persona must elaborate on the answer, whereas closed questions allow the person to give a yes, no or short answer.
You will use open questions to get people talking and help them feel more comfortable. Here are some examples:
"What's important to you about your work?"
"How do you plan to change your financial situation?"
"What are your goals for the next 5 years?"
Closed questions you will use to direct the conversation or to gather specific information. Here are some examples:
"Do you see how this could change your financial future?"
"Are you ready to take action and change your situation?"
"Would you like to make some extra money?"
In the beginning of a conversation, use open questions to get the other person talking, then use closed questions to get specific answers or information. Think about your questions ahead of time, so that you are prepared when talking with prospects.
God gave us two ears and one mouth because we are supposed to listen twice as much as we talk. The only way we can accomplish this is to ask more questions and listen to the answers. So, start asking more questions and watch your business explode.
by Rod Nichols
The tendency in network marketing is to tell, tell, tell. This turns most people off, since they would prefer to talk than listen. In order to meet their needs, you should tell less and ask more. Questions are the key to success in network marketing. By asking questions, you can find out more about the prospect, uncover their motivations and hot buttons, discover if they have what it takes to make it in network marketing, and determine if they have the financial means to start and operate a business.
Here are some ways you will use questions:
1. Invite - "There is a webinar on Monday at 7:00. It's limited to 60 spots, I'd like to invite you to watch it. Are you available?"
2. Sign up - "Would you like to start with product package #1 or #2?"
3. Order product - "Would you prefer to order the product at retail, wholesale, or get it for free?"
4. Uncover purpose - "Why do you want to have a home-based business?" or "Why do you want to own a business?"
5. Discover goals - "Where do you want to be in 5 years? 10 years?"
6. Handle objection - "That's good input and in fact I felt the same way. Then I did some research and do you know what I found?"
7. Work through skepticism - "I know that you are questioning, but if I could show you . . . would you be willing to take a serious look?"
8. Break through a barrier - "I understand that you aren't interested and that's ok (the prospect's barrier comes down as you start to wrap up or leave). By the way, I was wondering . . .?"
9. Help them see prospects - "Who do you know who would like to have more free time? Could use to make some extra money? Is concerned about their health?"
10. Approaching someone new - "Have you ever thought about owning a business? or Diversifying your income?"
There are two types of questions you will use in your business - open and closed. Open questions are those where the persona must elaborate on the answer, whereas closed questions allow the person to give a yes, no or short answer.
You will use open questions to get people talking and help them feel more comfortable. Here are some examples:
"What's important to you about your work?"
"How do you plan to change your financial situation?"
"What are your goals for the next 5 years?"
Closed questions you will use to direct the conversation or to gather specific information. Here are some examples:
"Do you see how this could change your financial future?"
"Are you ready to take action and change your situation?"
"Would you like to make some extra money?"
In the beginning of a conversation, use open questions to get the other person talking, then use closed questions to get specific answers or information. Think about your questions ahead of time, so that you are prepared when talking with prospects.
God gave us two ears and one mouth because we are supposed to listen twice as much as we talk. The only way we can accomplish this is to ask more questions and listen to the answers. So, start asking more questions and watch your business explode.
Thursday, July 7, 2011
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