Thursday, October 21, 2010

Thriving in the Valleys

As with any business, network marketing is an up and down adventure. It's easy to be excited when you are on the mountain top - having just sponsored a bunch of people or a big time distributor or hitting a new rank or winning a contest - but, how you handle the valleys will be the key to whether you make a lot of money in network marketing or not.

I learned this the hard way, as quite often when I'd get to the first big valley, I would become distracted by other opportunities and make a switch. So, for the first 10 years of my 31 year network marketing career, I spent most of my time dealing with the valleys. I never made it through and back up to another mountain top experience. However, thankfully, I learned how to thrive in the valleys and move on to ever greater mountain top experiences and today I live the life that most people just dream about.

Here are the things that I learned that can help you through the valleys and on to greater and greater success:

1. The Valley is Temporary - if you are seriously working your business each and every day (doing productive things like prospecting, presenting, and follow-up), any valley you hit will only be temporary. I've had times when I couldn't sponsor someone if my life depended on it. It's frustrating and doesn't make any sense, but I found that if I just kept going, I would sponsor a bunch of people in a row and be back on top of the mountain.

2. Don't Get Anxious - The Bible teaches us to be "anxious for nothing", in other words no matter how bad things get, don't worry. There is an old song, "Don't Worry, Be Happy" that I love to sing when I start to feel anxious in one of those valley times. The valley time is when you grow the most, so take joy in those difficult and trying times, as that is when the character you will need to handle wealth is developed.

3. Keep Moving - You can't sit in a parked car and wish you were somewhere else. You have to start the car, look at the map, shift it into gear, press the accelerator, and drive the car in the right direction. In network marketing, you need a good vehicle (your network marketing company), a M.A.P. (marketing action plan), and then you have to shift your vehicle into action by contacting new people every day, following up on those you have already contacted, presenting your business every day, handling questions and objections, doing 3-way calls with your upline and downline, attending events, listening in on conference calls and webinars, reading good business books (and my favorite book, the Bible, which is packed with amazing wisdom for building a business). If you stay active, the results will come.

4. New Blood - When someone is sick or injured, Doctors and Nurses often hook them up to an IV and give a blood infusions. Your business is the same. When you're in the valley and everything is flat, it's time for a blood infusion, by sponsoring someone new. Quite often, the reason a person is in the valley is that they sponsored a few people and then shifted into management mode and quit sponsoring. Fatal mistake. When you are brand new, 100% of your time should be devoted to sponsoring activities. Once you have a few people on your team, at most 20% of your time should be devoted to training and supporting those people and at least 80% should be focused on sponsoring new people. New recruits bring new life into your business, so keep those regular infusions coming.

5. Right Attitude - Your attitude is everything. The Bible says "For as he thinks in his heart, so is he". In other words you are what you think. Scientists have discovered that we move toward our dominant thought - so if you are thinking negative thoughts of failure in your business, you will subconsciously move toward that and will fail. However, if you are ignoring the circumstances, keeping your thoughts and attitude positive, then you will move into positive action and will succeed. Also, watch what you say. The Bible says that there is "life and death in the power of the tongue" and so you can speak life or death to your business. If you are constantly complaining about the company, your upline, downline or anything else relating to the business, then you are speaking death. Speak life into your business and it will grow.

There you go. Simple, but powerful principles that will help you thrive in the valley times and move quickly into higher mountain top experiences.