Through the 29 years I've been involved in network marketing, I've purchased thousands of leads of all types. I've paid anywhere from a few cents to a few dollars for each lead. Honestly, I can't say that I've every sponsored many people from those leads. Yet, I know other network marketing leaders who have built massive businesses on purchased leads, so perhaps buying leads will work for you. But, wouldn't you rather get your leads for free. Better yet, wouldn't you like to get paid to generate your own free leads.
The truth be known, all the lead companies attract leads in the same way. They create a compelling information capture page, then they drive traffic to it. That becomes the lowest form of lead and the least expensive. However, some companies will interact with the lead to make sure they are truly a lead - that may be by e-mail or phone - interviewed leads are the highest quality and most expensive.
So, you could do the same thing as the lead company - create your own capture page, drive traffic to it, then interview the leads to find those who are serious. If you're an experienced internet marketer and web designer, you could do the work yourself. If not, then you'll need to pay someone to do it - probably a $1,000 or more. Then, if you know how to drive traffic, the right kind of traffic - people interested in network marketing, you can do that yourself. If not, you'll need to either learn how to do it or pay someone to do it - again, probably a $1,000 or more. Next, you can interview the people, which I know you can do, so no need to pay anyone for that part.
So, for a minimum of $2,000 your in the lead generation business. Another option is a funded business proposal. This is where you offer an information product that would attract people interested in network marketing. They pay for the product, providing you funding and then you interview them to see if they are a quality lead for your business. Here again, if you are an experienced copy writer, internet marketer, and web designer, you can do all the work yourself. If not, then you'll need to pay between $5,000 and $10,000 to put together the system.
The best option is to use an already established funded business proposal. There are several out there, but only one designed by top network marketers specifically for network marketers and that's my new system, The 2 Percent Plan. Now, you can generate your own free mlm leads and get paid to do it. Go to www.the2percentplan.com/plus to see the system in action. Order my dynamic new e-book and get the lead generation system for FREE. Use the simple step-by-step marketing system and in no time you'll have an endless supply of free leads, new people joining your network marketing business, and an extra income stream of hundreds, maybe thousands of dollars. He who hesitates loses, so go to www.the2percentplan.com/plus today!
Friday, August 15, 2008
Thursday, August 14, 2008
The 100% Principle in Network Marketing
Do you know that there is a 100% chance that someone you know is thinking about or wishing for more money or more free time. The unfortunate part is that you don't know who those people are, so you must sift for them. It's like the old card trick - there are 52 cards in a deck
(54 with the jokers and there are always a few jokers in the crowd, so you better leave them in) and 4 aces. The 4 aces represent your four front-line people, your gold nuggets! If you pulled up the first 10 cards without an ace, would you quit? Of course not, because you know that the 4 aces are there. In fact you could probably pull up 50 cards (including those 2 jokers) and still not quit!
4 aces out of 54 cards is about a 7.5% close ratio. Think of your recruiting efforts in the same way. You have a certain number of people in your circle of influence or warm market. Let's say it's 100 people. That means that there is 100% chance that 7.5 of those people are looking for what you have to offer with your company. You may be lucky and find that there are more than that, but at least you know that there are 7.5 out of every 100.
Start sifting through your warm market to find your 7.5 aces. Don't worry about the rest of the people who say NO. They aren't aces and all you're looking for are aces.
(54 with the jokers and there are always a few jokers in the crowd, so you better leave them in) and 4 aces. The 4 aces represent your four front-line people, your gold nuggets! If you pulled up the first 10 cards without an ace, would you quit? Of course not, because you know that the 4 aces are there. In fact you could probably pull up 50 cards (including those 2 jokers) and still not quit!
4 aces out of 54 cards is about a 7.5% close ratio. Think of your recruiting efforts in the same way. You have a certain number of people in your circle of influence or warm market. Let's say it's 100 people. That means that there is 100% chance that 7.5 of those people are looking for what you have to offer with your company. You may be lucky and find that there are more than that, but at least you know that there are 7.5 out of every 100.
Start sifting through your warm market to find your 7.5 aces. Don't worry about the rest of the people who say NO. They aren't aces and all you're looking for are aces.
Wednesday, August 13, 2008
Leaders Are Found, Not Made
Some people have it and some don't. Unfortunately, a small percentage - probably under 5% have it. What is it? Leadership!
Every person who has been in network marketing for awhile knows what I'm talking about. You've seen that person who does his/her due diligence prior to joining you, then takes off like a rocket. They make up their list, they call you for help, they set up meetings and ask you to speak, they are at every group presentation and training. They are leaders. They will make or break your business.
If you have leaders in your business, you're business will grow on its own. They will find other leaders, who will find other leaders and so on. This is what makes a successful network.
So, how do you find leaders? They are pretty easy to recognize. Here are some characteristics to look for:
1. They are probably already a leader in the community, at their job, at church, or in sports.
2. They are successful at work.
3. They truly care about other people and show it.
4. They are active in their church. Not just Sunday attenders.
5. They go above and beyond the call of duty when necessary.
6. They are friendly and fun.
7. The have an extremely high level of integrity.
8. You can count on them to do what they say.
9. They lead by example.
10. They are organized, structured and goal oriented.
These are just a few characteristics that you can look for. Now, where can you find these people? Look for them at work, the PTA, Chamber of Commerce, Rotary, Kiwanis, Boy Scouts, church, sports, non-profit organizations, clubs, etc. You will recognize them quickly, as they are the leaders in those organizations.
Your job is to show them how they can be a leader in your organization and help thousands of people improve their lives. If you do a good job of presenting your case, they will join and you're off to the races.
Every person who has been in network marketing for awhile knows what I'm talking about. You've seen that person who does his/her due diligence prior to joining you, then takes off like a rocket. They make up their list, they call you for help, they set up meetings and ask you to speak, they are at every group presentation and training. They are leaders. They will make or break your business.
If you have leaders in your business, you're business will grow on its own. They will find other leaders, who will find other leaders and so on. This is what makes a successful network.
So, how do you find leaders? They are pretty easy to recognize. Here are some characteristics to look for:
1. They are probably already a leader in the community, at their job, at church, or in sports.
2. They are successful at work.
3. They truly care about other people and show it.
4. They are active in their church. Not just Sunday attenders.
5. They go above and beyond the call of duty when necessary.
6. They are friendly and fun.
7. The have an extremely high level of integrity.
8. You can count on them to do what they say.
9. They lead by example.
10. They are organized, structured and goal oriented.
These are just a few characteristics that you can look for. Now, where can you find these people? Look for them at work, the PTA, Chamber of Commerce, Rotary, Kiwanis, Boy Scouts, church, sports, non-profit organizations, clubs, etc. You will recognize them quickly, as they are the leaders in those organizations.
Your job is to show them how they can be a leader in your organization and help thousands of people improve their lives. If you do a good job of presenting your case, they will join and you're off to the races.
Monday, August 11, 2008
You Wouldn't Be Interested Would You?
There was once a desperate insurance sales manager who was trying to figure out how to get his agents to sell more. Finally he called them all into a meeting and told them to go out and say to people, "you wouldn't be interested in insurance would you?" Since this was so easy, the agents spoke to many more people and the sales skyrocketed.
If your network marketing volumes aren't where you want them, you could do the same thing. Why not go out and say to people, "You wouldn't be interested in making some extra money would you?" Imagine if you said this to everyone you met, what would happen to your recruiting numbers. What would happen if you taught this simple technique to your entire downline?
You wouldn't be interested in getting wealthy would you?
If your network marketing volumes aren't where you want them, you could do the same thing. Why not go out and say to people, "You wouldn't be interested in making some extra money would you?" Imagine if you said this to everyone you met, what would happen to your recruiting numbers. What would happen if you taught this simple technique to your entire downline?
You wouldn't be interested in getting wealthy would you?
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