Thursday, August 14, 2008

The 100% Principle in Network Marketing

Do you know that there is a 100% chance that someone you know is thinking about or wishing for more money or more free time. The unfortunate part is that you don't know who those people are, so you must sift for them. It's like the old card trick - there are 52 cards in a deck
(54 with the jokers and there are always a few jokers in the crowd, so you better leave them in) and 4 aces. The 4 aces represent your four front-line people, your gold nuggets! If you pulled up the first 10 cards without an ace, would you quit? Of course not, because you know that the 4 aces are there. In fact you could probably pull up 50 cards (including those 2 jokers) and still not quit!

4 aces out of 54 cards is about a 7.5% close ratio. Think of your recruiting efforts in the same way. You have a certain number of people in your circle of influence or warm market. Let's say it's 100 people. That means that there is 100% chance that 7.5 of those people are looking for what you have to offer with your company. You may be lucky and find that there are more than that, but at least you know that there are 7.5 out of every 100.

Start sifting through your warm market to find your 7.5 aces. Don't worry about the rest of the people who say NO. They aren't aces and all you're looking for are aces.

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