Showing posts with label rod nichols. Show all posts
Showing posts with label rod nichols. Show all posts

Thursday, August 20, 2009

Wizard of Oz in Network Marketing

Having been in the network marketing industry since 1979, I've seen thousands of companies come and go. Some of them hit it big and others fizzle after just a few months to a few years. During that time I've learned some red flags to watch out for and also some keys to look for in a company that is going to succeed and I'll cover those a little later in this article.

Unfortunately the industry is filled with what I call Wizard of Oz companies. If you remember in the movie, Dorothy, Toto and the crew arrive at the Emerald Palace and they are going to finally get in to see the Wizard. However, they are met with fire, smoke, and a big scary face with a booming voice. That is until little Toto pulls the curtain away from the man running the machine. The voice says, "don't mind that man behind the curtain" and that's the way so many network marketing companies are. They are exciting looking on the outside, but don't want you pulling the curtain to see what's really going on.

You can quickly recognize these Wizard of Oz companies as they've got big name business people (from other industries) or athletes out front, there's lot's of hype about making big money without having to work very hard, there's glitz and glitter and smoke and mirrors, but if you invest the time to check out the company from the inside out, you'll find there isn't any substance. There's nothing but a little bitty man behind the curtain.

The difficult part for me is watching so many people get sucked into these companies only to be disappointed and then conclude that network marketing doesn't work. I've done this for 30 years and I've seen tens of thousands of people, from all walks of life, succeed in network marketing. It works and it can work for you. The first and possibly most important key is to find the right company for YOU.

Here are some red flags to watch out for and some keys to identifying a solid company that has long-term potential:

Red Flag #1: Big Name People

If the company is flaunting big name business people, millionaires/billionaires, TV pitchmen, or top athletes, then beware. It's okay to have these people giving testimonials (if they are involved with the company or using the product/service), however many of them are paid spokespeople who couldn't care less about the company, product, or your success, as long as they get paid. I've seen many a network marketing that was using the familiarity of a big name to bring people to their company and it works. The problem is that they typically don't have anything of substance to deliver or they wouldn't have to resort to the big name person.

Key #1: Management Team

One of the biggest keys I've found to identifying a solid company is a solid management team. Forget about the big name people; instead look for management that has successful experience running big companies - managing offices and employees, handling payroll, accounting, etc. Also, look for the team that has network marketing experience, preferably as a successful distributor. That way they will understand what we distributors go through to build a business and will make decisions that help us. Make sure the President or CEO is a dynamic leader that people are going to follow and who also has his/her ego in check. Finally, the management team should have a solid money guy; someone who has vast experience handling financial decisions and systems. It's a big plus if the management team or founders have self-funded the company. That means they are fully committed and are not going to give up easily.

Red Flag #2: Big Money Focus

If a company is only talking about making big money, run away as fast as you can. If you ask people involved with the company about their products or service and they quickly change the subject back to money, run, run away. They are using big money claims to lure you into a business that has no substance and won't last. It might even be a pyramid scheme or at least construed as such by the government regulators. The owners of these companies are just hoping to hang on long enough to make a bunch of money and then get out of Dodge. It's sad, but true; there are many wolves in the network marketing industry who are just waiting to devoir your hard earned money. So be wise when choosing a network marketing company. Don't believe everything you see, hear, or read, check it out. Do your due diligence and make an informed decision.

Key #2: Solid Product or Service

It's okay to share the possibility of making big money, but if a network marketing company is going to last long-term, it must market a solid product or service - something that people would readily buy without being involved with the business. For best results this should either be a consumable product or a renewable service. This will require less selling and since about 98% of the people out there hate to sell, you want a product or a service that people want to buy automatically every month, which brings me to autoship. If the company doesn't offer an autohip program for their product or an automatic subscription to their service, it won't work and you won't make money. Next, the product should be in high demand both now and far into the future. Who in their right mind would market buggy whips in the automobile era and yet many network marketing companies are offering old, obsolete products and services. Finally, the product or service should be something you enjoy, would buy even if you weren't in the business, and can get excited enough about to tell other people. It's a big bonus if the product is unique, patented, or exclusive to that company.

Red Flag #3: We Will Build it For You

I'm appalled at the number of internet and magazine ads I see that claim all you have to do is join and they will build the business for you. No recruiting. No presentations. No talking with your friends or family. No calling leads. No home meetings. Just join and use their proven system and you're going to make BIG MONEY! That's a load of garbage and you should run away quickly. Anything that sounds to good to be true usually is. Network marketing is a business and businesses require financial and time investments. Contrary to all those ads, you are going to have to talk with people, but the good news is that if you have a good company with a product/service you are excited about, you won't be able to stop talking with people. Also, this is a recruiting business and if someone is saying that you will never have to recruit anyone, they are LYING!!! I've been in this industry for 30 years and if there was a legitimate way to build a business without talking to people and recruiting anyone, I would know about it. Oh, there are the list builders and the programs where people can join for free, but no one makes money in those, so don't waste your time.

Key #3: Find a Good Upline Team

No one is going to build your network marketing business for you. They may be willing to put some people under you (in a binary or matrix plan), but you are still going to have to talk with people and recruit. The key here is to find a good upline team that will train and support you. They should offer internet based training via a team web site, e-mail messages, webinars and teleconferences, and even live meetings. This is something I've done for my teams for years and it works. It provides the training, tools, and resources necessary for anyone to succeed. Now, not everyone will, because some will not be willing to do the work, but they won't be able to say they failed due to poor training and support. You should also have upline leaders who are willing to send e-mail messages to or do 3-way calls with your business candidates. They should also offer personal one-on-one coaching or mentoring. Check their motives to see if they are only looking at what's in it for them or if they do sincerely seem interested in your success and are willing to devote the time to help you. A good company and product/service are important, but sometimes a good upline team is even more important.

So, there you go, three red flags to watch out for and 3 keys to success. Find a solid company with an excellent management team, a product/service that is in high demand and about which you can get excited, and a solid upline team that will help you accomplish your goals. When you find those keys and it feels right in your gut, jump in with both feet, put the blinders on and build like crazy. You'll love the results!

Saturday, October 25, 2008

J.O.B.

Today's AP Headline: Chrysler slashing 5,000 jobs as sale talk goes on.

Are you relying on a job to secure your financial future? Better think again. JOB stands for Just Over Broke or Journey of the Broke. AND in these current economic times, jobs are even less stable than they've been in the last few years.

It's time to take control of your financial future and the only way you can do that is by starting your own business. If you have a lot of money, you could invest in a proven franchies like McDonalds, Burger King, or Wendys, but most people don't have the multi-millions of dollars it would take to do that. If you have $20,000 to $50,000 you could start a more traditional business, open a restaurant or retail store, but again, most people don't have that kind of money just sitting in the bank. Plus, the difficult part is that all of those businesses are going to be affected by the down turn in our economy.

Your best choice in business is network marketing. It is one of the few types of business that isn't impacted by a negative economy. In fact, it actually prospers during recessionary times. Why? Because, when times are tough people are looking for ways to make extra money and network marketing is a great way to do that.

Your investment to get into a network marketing business is likely going to be under $500 and that will include some product that you could use yourself or sell for a profit. If you are with a good company with a responsible upline, you will have excellent training and support available to you, so you don't have to try to figure it out yourself.

There are over 3,000 network marketing companies out there right now and more emerging weekly, so your first task is to find the right company for you. Click on this link to read my article How to Choose the Right Network Marketing Company. There are lots of good companies, a few rather risky ventures, and a bunch of really bad companies that you want to avoid like the plague. Reading my article will help you find that right company for you, your personality, and your budget.

Next, you need to do the things that the top income earners do. Now, you could spend hundreds, maybe thousands of hours interviewing top income earners and studying how they do business or you could invest $20 in my book The Twelve Power Secrets for Network Marketing Success. This book is the culmination of nearly 30 years of research. I've interviewed and worked with hundreds of the top income earners and have gleaned from their wisdom. I've also built very large networks myself, so I include some of the wisdom I have gained as well. This book covers everything you would need to know to be successful. Click HERE for more information or to order the book.

Network marketing is truly the ideal business, so no need to keep looking around. This is the answer you've been looking for. Secure your financial future today, by either starting a network marketing business or building the one you are in. Truly, your future depends on it.

Monday, October 13, 2008

How to Build Your Business Right Now

If you haven't figure it out yet, this is a great time to build a network marketing business. Daily, the media is creating fear about the future of the stock market, retirement accounts, money in banks, and the economy in general. Many top economists are forcasting bad times for the next couple years at least. Although this is bad news to most, it's great news for those of us with network marketing businesses.

All that fear is sending people looking for solutions. They're trying to figure out what to do to secure their financial situation or make up for lost retirement funds. People you know are looking for what you have right now. So, here are a few tips for building your business during these crazy economic times.

First, I would send out a letter to everyone you know. In the first part of the letter, recount the media headlines and stir up the fear. Next, inform them that you have a way that could help them generate more funds, recoup retirement funds, offset stock loses, enjoy tremendous tax benefits, and secure their financial future. Finally, ask them to get in touch with you if they would like more information.

Second, start up conversations about the economy and how it is affecting their lives. Stir up the fear and then ask them if they are interested in a potential solution. If they are, schedule a time to present your business or arrange to provide them with information.

Third, start contacting those professions that have been the hardest hit: car sales, realtors, mortgage reps and brokers, and anyone selling a big ticket item to consumers. Talk with them about the economy, stir up the fear, and then present a solution.

There are some ways that you can benefit from our current economy and help others do the same.

Tuesday, October 7, 2008

Secure Your Financial Future

Today's Headline: Retirement accounts have lost $2 trillion — so far

Are you relying on the 401k, retirement account, or Social Security to take care of you in your old age? Forget about it! Take control of your financial future with a network marketing business.

First, network marketing businesses are a lot more fun than just sticking money into an account.
Second, network marketing businesses have a much greater potential for return.
Third, network marketing businesses give you the opportunity to help others too.
Fourth, network marketing businesses provide you with much better tax benefits.
Fifth, network marketing businesses create opportunities for your to travel and meet new people.

There are five great reasons to utilize a network marketing business to secure your retirement.

Let me tell you a sad story. A number of years ago I met a man who had worked for the same company for 30 years and socked away a large sum of money into the company retirement account. He was 2 years away from retirement when the company went bankrupt. He lost everything and was devastated. "What could I do in 2 years that would enable me to recreate my retirement fund," he asked me and I told him there was only one thing - network marketing. I then helped him research the industry to find the right company for him and 2 years later he had built a business that generated far more than his retirement account would have.

Think about it this way. If you have a network marketing business that generates a $100,000 a year income, you have the equivalent of $1,000,000 in an investment that yields 10%. How long would it take you to accumulate $1,000,000 doing what you are doing? Whereas there are many people who work part-time and within 2 to 5 years have a network marketing business that generates a residual income of $100,000 or more (much more). Beyond the financial side, a successful network marketing business will give you free time to enjoy life, opportunities to travel and make new friends, lot's of cool contests and awards, and amazing tax benefits. So, if you have a network marketing business, get busy and secure your financial future. If you're looking for a business and would like to work with a proven leader, e-mail me by clicking HERE.

Monday, October 6, 2008

Recession Proof Business

Today's Headline: Stocks decline amid global worries credit crisis is spreading; Dow falls below 10,000.

With banks and other major financial institutions failing around the world, we are clearly heading into a major economic crisis. Whether it is a recession or depression, the key is to be self-employed and one of the most recession-proof businesses is network marketing. Why? Because when times get tough, people look for ways to make money and network marketing offers the idea business. It doesn't cost much to get started; you don't need any employees or leased office or warehouse space; and it's a simple business that anyone can do from home.

Even in the great depression, there were still people who had money, but they were the smart entrepreneurs of their day. Now is the time to get smart and build a network marketing business. If you already have a network marketing business, then build it fast and hard so that you are prepared for the coming economic crisis. If you are either looking for a business or are not completely happy with your current company, e-mail me at Rod@RodNichols.com and ask about my #1 rated company. In either case, quit messing around, get busy and build. As things get worse, you will be a shining light on a hill that people will flock to.

Monday, September 29, 2008

Invest in Yourself

With the stock market going crazy, banks and financial institutions failing left and right, isn't it great to know that you can invest in something solid - yourself. That's right, when building a network marketing business, you are it's greatest asset. The number one reason that people join a network marketing company is because they like and trust their sponsor. You are why they join, so doesn't it make sense to invest in yourself.

There are three ways to invest in yourself and see a huge return in your network marketing business. The first is to build your belief in the network marketing industry. You can do this by reading everything you can find on network marketing. A couple great tools to build industry belief are The Network Marketing Magazine and my book The Ideal Business. The more knowledge you gain about network marketing, the greater your confidence in the industry.

Next, you need to build belief in your company. You can accomplish this by looking at the corporate web site, listening to CD's and watching DVD's, attending meetings and conferences, and talking with staff and upline leaders. If you have confidence in your company, it will be easy to tell people about it.

Finally, you have to believe in yourself. Invest in books, CD's, DVD's, and classes that will help you build confidence. Practice your presentations, handling objections and questions. Work with your upline and observe everything they do. If you don't believe in yourself, any negative word will set you off course and cost you dearly.

Forget about the stock market and the financial instruments. Invest in yourself and build a lucrative network marketing business. If you do, you won't need any of those investments; your business will take care of you for the rest of your life.

Friday, September 26, 2008

I'm back!

After 7 years of retirement from network marketing business building, I'm back. Seven years ago I retired with a very nice full-time residual income to pursue my goals in ministry and writing. I'm still very happily pursuing those goals, so what could possibly attract me back into the business building. Only the most amazing product and opportunity I've seen in 29 years!!!

I'm excited and ready to build another large network and residual income stream, primarily through the internet. I've already recruited a friend of mine who is a top internet marketing guru. We are in the process of developing a team marketing and training system. What I'm looking for now are people who are serious about making money in network marketing. If you are finally ready to make some very BIG money in network marketing and help a bunch of other people do the same, then e-mail me by clicking HERE to learn more. Please, no lookie loos. Only the serious need respond.

Thursday, September 25, 2008

Make Money Prospecting

Over the last 29 years in network marketing, I’ve used just about every possible method of prospecting. I’ve worked my warm market, cold prospected, purchased leads, advertised in the newspaper, mailed letters to business people, passed out videos and audios, placed opportunity cards on car windows and handed them to people, posted flyers with tear off strips, and advertised on the internet, just to name a few. In every case, it cost me both time and money to prospect, but if it produced results, the investment was valid. However, recently I’ve discovered a way to have my cake and eat it too. I’ve found a system that pays me to prospect for my network marketing business. Now, that’s what I’m talkin’ about!!!

It’s called a funded business system – meaning that the system funds itself (and you). Here’s how it works. You create a book or e-book that every network marketer would want. If you have the idea, but not the writing abilities, e-mail me and I’ll write it for you. Next, you set up a web system that teases the reader about the book and offers a 5 to 10 day free training, which is delivered by autoresponder. In this training you give the reader some of the key ideas from your book and then sell them on the benefits of buying the book. Each e-mail should include an ordering link. The system will take the order with payment (by credit card or PayPal) and instantly deliver the e-book or promise delivery of the book.

Here’s the exciting part – each person who subscribes to the free training and purchases a book is someone interested in network marketing. They are typically in one of three places: (1) Looking for a company – in which case, you could present your network marketing business; (2) Already with a company, but not completely happy and would be open to looking at alternatives – in which case, you would present your business; (3) Already with a company and completely happy – in which case, you would keep them in a database and revisit every 4 to 6 months (as the average network marketer will change companies every 6 to 12 months until they hit it big or quit the industry). The book and autoresponder training will position you as an industry authority, which sets you apart from other network marketers.

All you have to do is get the word out about your book. You can advertise on the many free classified sites, post information in the various MLM forums, start your own blog, or write articles like this one and submit it to network marketing resource sites. Once you’ve put the system into action, it will produce for you – both leads and income, which you can then use to fund other sources of marketing for your business.

This almost seems too good to be true and if I hadn’t seen the results with my own eyes (and bank account), I’m not sure would believe. A funded business system is a great way to build a network marketing business and make some extra money on the site. It’s particularly good for the person who has just joined a company, as it typically takes a few weeks to a few months to start making money in a network marketing business. By using a funded business system, they can generate leads and a quick income, which just might be what they need to stay in business.

Now, if you don’t want to go through the hassle of developing your own funded business system – writing the book or e-book, developing the web system, writing all the autoresponder trainings, securing a merchant or PayPal business account, and then monitoring the system to make sure that it’s working – then you can use an already established system, such as Magnetic Sponsoring. This system offers a power-packed e-book I’ve written and a powerful marketing system. You pay a one time fee for the book and get the marketing system for FREE.

I started using some of the elements of a funded business system back in 1995 and they helped me build a large and lucrative international organization in a short amount of time. However, I was disappointed as there were still some missing pieces to the puzzle. Magnetic Sponsoring has pulled all the pieces together

So, whether you develop your own funded business system or utilize Magnetic Sponsoring, your marketing life will change. Instead of paying for all those overpriced leads or advertising that may or may not produce, you can now get paid to prospect.

Tuesday, September 16, 2008

Training Yourself for Success

As Denis Waitley puts it, we are all born winners and then trained to fail. If you want to break that failure chain that binds so many people, you'll need to train yourself for success. Why would you want to do this instead of staying in your nice cozy comfort zone? How about, more money, better relationships, more friendships, better health, more fun!

Sound good? Here are the steps you'll need to take to train yourself for success:

1. Prepare Your Mind - your mind is like a garden. You can either grow beautiful flowers or weeds. Either will grow just fine. If you prepare your mind, plant good seed, fertilize and water, weed your garden regularly, and then harvest at the right time. Whatever goes into your mind willdictate what comes back out.

An old biblical principle that has been used in the business world for years is, as a man thinketh, so is he. What this means is that you will become what you think about most. If you think you are fat, you will get fatter in order to fulfill the picture in your mind. If you see yourself as a financial failure, you're mind will continue to recreate that picture in your life.

So, what you are going to need to do first is to quit putting garbage into your mind - newspapers, radio, television, trashy books and movies, etc. You're mind stores it all and it affects your ability to succeed.

Instead start putting good stuff in - motivational and inspirational books and tapes, classes at the local community college, seminars, teleconferences, bible studies, church, etc. If you put good stuff in, you'll get good thoughts back out. My books, The Ideal Business and The Twelve Power Secrets for Network Marketing Success are perfect for building belief and becoming confident in what you are doing.

Next, you need to change your mental picture. Take a piece of paper and describe in detail your perfect life. When you're finished, read the description out loud and picture it in your mind. Feel the emotions of excitement, fulfillment, accomplishment, and so on. Now, when you start each new day, read your life description, so that your mind can work that day to move you closer to fulfillment of that mental picture. Take a little time each day to close your eyes and visualize your perfect life. By doing this you make it reality in your mind. It has been proven through many scientific studies that the mind cannot tell the difference between reality and a vivid mental picture.

By preparing your mind for success, you are about 90% there. A properly prepared mind will enable you to focus on your business, family, health, spiritual life, with incredible clarity. You'll be amazed at what happens.

2. Prepare Your Body for Success - success takes time, energy, and brainpower. It's not going to be possible if you are tired and worn down. Make sure that you are eating a healthy diet, exercising daily, and taking good nutritional products. It's time to develop a lean, mean fat burning success machine.

3. Prepare Your Business for Success - make sure that you have received the training that you need in order to succeed. You should know what to say or ask in order to get someone interested in your business. You should be able to handle the basic objections - network marketing, time, money, sales, etc. You should be able to answer common questions about your company, the products or services, compensation plan, getting started, etc. You should have in place a system that generates leads on a weekly basis. You should have a list of at least 100 people you know and be contacting them regularly via phone, mail, e-mail, fax, and in-person.

You should be able to do a 3-way call with both your upline and downline. You should know how to train a new downline distributor. You should know the difference between a legal network marketing (or multi-level) company and an illegal pyramid. You should have a strong enough belief system in your company and it's products or services that people who say negative things about your business, don't bother you.

You should be able to give a presentation to one person or a large group.

In this new era of network marketing, it would also make sense to become internet savvy and have a internet prospecting system. I just introduced a great new system, The 2 Percent Plan, that will help you generate leads, get paid to do it, and learn how to build a large and lucrative network marketing business.

If you can't do these things, you need to immediately contact your upline leaders and have them coach you.

Next, you need to have the tools necessary to succeed. You will need a telephone with a flash key, 3-way calling and call waiting on the phone, if you have a family (particularly teenagers) you should have a separate line put in for your business, voice mail or answering machine, company voice mail (if available), Internet access, company literature and marketing materials. If you are part-time (under 20 hours a week), you should have enough supplies on hand to hand-out or mail at least 20 new information packets per month. Keep a small portable filing system in your car, filled with marketing materials, so that when you encounter a great prospect, you'll have what you need.

Every day treat your business like it were a multi-million dollar company. Set up a work schedule at the beginning of each week and stick to it every day. Consistency is one of the major keys to success in network marketing. Treat your business like a BIG BUSINESS and it will eventually pay you like a big business. Treat it like a hobby and it will pay you like a hobby. It's your choice.

Work through fear. When you run up against fear - making those initial contacts, follow-up calls, public presentations - run over it! As Nike says, Just Do It! and the fear will go away. The more you do what you fear, the more fearless you become. Soon, nothing will get the way of your success.

Prepare, Prepare, Prepare - your mind, body, and business. The better you prepare, the greater the success. The quicker you get started with the preparation and resulting action, the quicker you will start seeing the success you seek - checks, bigger checks, pin levels, awards, and rewards.

Friday, September 12, 2008

FREE Network Marketing Leads

How many times have you seen FREE leads advertised, only to find out that they aren't really free or if they are free, they are worth what you paid for them? The difficult part is that if you are going to build a large network marketing business, you must have leads.

Back in 1995 I pondered this exact issue and began developing what is now referred to as a funded business proposal. There are several popular funded business proposal programs - Magnetic Sponsoring, Renegade Marketer, and others. The idea here is that you market an informational product (book or e-book) that is attractive to people interested in network marketing. If they purchase the product, you (as an affiliate) earn a commission, which can then be used to offset your network marketing business costs or for additional marketing.

The best part about a funded business proposal is that you generate your own leads and they are all people interested in network marketing. The key is to learn how to convert those leads into distributors or associates in your network marketing business. That's how you use a funded business proposal to build a massive network.

Although I think that Magnetic Sponsoring and Renegade Marketer are excellent programs, I felt that they did not have enough emphasis on building a network marketing business, so for the last 6 months a business partner and I have been developing a new funded business proposal called The 2 Percent Plan. This program has all the features of a standard funded business proposal, but also has extensive training for converting leads and building a large and lucrative network marketing business.

So, if you want real FREE leads and the opportunity to get paid to generate them and solid training from a seasoned professional network marketer, then check out The 2 Percent Plan.

Monday, September 8, 2008

Why Network Marketing?

When I was a kid growing up in Colorado, my Dad worked and Mom stayed home with my brother and I. Dad would go off to work at 8 and leave work at 5. At night he would spend time with us playing games or watching T.V. Later in my life, they both would attend my football, basketball, and baseball games. We were kind of the typical "leave-it to Beaver" family.

Today, things have changed. There are very, very few of those families left. Now Dad works two jobs and Mom also works full-time, just to stay ahead. Credit cards are maxed. Most couples are two paychecks away from bankruptcy. Careers are no longer secure, even with the top companies like IBM and AT&T, who have both layed off tens of thousands of people. The economy is so unstable that it's even hard to invest for the future anymore. Stress is at it's highest. What is the answer to this terrible downward spiral? There are probably many, but one is definitely network marketing.

Let's look at the benefits. First, it is a business that can be operated in a person's spare time, without jeopardizing their full-time job. Second, it can build a residual income that grows without increasing the labor hours. Third, it can be a family business where everyone participates. Fourth, it can eliminate the need for a second job or for both spouses to work. Fifth, it can develop into a residual stream of income that will secure a person's financial future and retirement years. Sixth, it can provide for more time freedom to truly enjoy the finer things in life. Seventh, it can result in wealth. Eighth, people in network marketing make a lot of really great friends. Ninth, people experience a great deal of personal growth. Tenth, there lots of great tax benefits (talk with your accountant about this).

Network marketing is the perfect business for this time in history and particularly for this economy. It offers a person the opportunity to own a piece of the American Dream without a huge up front investment, without a big downside risk, without the need for offices or warehouses, without employees and complicated bookkeeping, and with the potential of developing a permanent residual stream of income. A network marketing business is home-based, which allows people to avoid traffic jams, weather, pollution, and the stress of the daily commute.

It also, enables people to be at home, closer to the kids. Network marketing is the answer to many people's prayers. They just don't know it yet! It's up to all of us to spread the word about network marketing. Find those poor souls who are suffering through life, hating their jobs, working long hours, neglecting their family, and fighting traffic, in order to earn just enough money to stay ahead of the wolves. Introduce them to network marketing. Show them a path into a new world filled with hope for the future. Network marketing is truly the light at the end of the dark tunnel. All you need to do is show them that it's not another train.

Wednesday, September 3, 2008

Use E-Zines to Expand Your Business

According to Wikipedia, an e-zine is a “periodic publication distributed by e-mail or posted on a website. E-zines are typically tightly focused on a subject area.” Just to immediately clear up the pronunciation issue, e-zine is most widely pronounced like “ee-zeen” rather than “ee-zyne or ee-zign.”

It is widely believed that e-zines have been around since the 1980’s, but really gained wide-spread attention in the mid 1990’s. Quite simply, an e-zine is just an online newsletter. You can use it to provide valuable information, thus establishing yourself as an authority and also giving you the welcomed opportunity to present your network marketing business.

If you are serious about using E-zines to promote your business, then we highly recommend that you use Charlie Page’s Directory of E-zines. You can find this by clicking HERE (link to http://www.realworldtactics.com/cmd.php?af=742346). You can also visit http://www.e-zine-list.com and search for mlm, network marketing, or home business, to find other e-zines.

There are two ways to use e-zines to market your business– you can write content for other e-zines or publish your own. If you enjoy writing and time allows, do both. If not, your best results will come from writing for other e-zines, as they have already created the readership.

If you want to publish your own, the key is to find a niche – something that isn’t covered or at least not widely covered. Next, send your e-zine out weekly, as it will keep your name and information in front of people, creating front of the mind awareness. Don’t use the e-zine to purely promote, rather use it to inform and create a reputation as an authority. You can include advertising after the information in your e-mails. If you want to see an example of this, go to www.RodNichols.com and click on Newsletters. There you will find a free network marketing E-zine that will show you how to do this.

If you’re not really a writer, you can hire a ghost writer. E-mail me at Rod@RodNichols.com for rates on writing articles you can post on web sites and submit to e-zines or send out to your own e-zine list.

Some e-zines also offer advertising. If you have a budget, you might consider doing this. With this type of ad, you need a great attention grabbing headline and then 3 or 4 benefits (what’s in it for them?). Show them the pain and how to get rid of it and you’ll have plenty of people responding. Placement of ads is critical. Only go with ads that are placed at the top of an e-zine. Better yet are solo ads.

If you are considering advertising on e-zines, contact the owner and ask the following questions: How many subscribers? How many new subscribers per month? How many mailings per month? Do they have advertiser testimonies? Is there an advertiser waiting list? (this is actually a good sign) Will the owner give you an endorsement?

Here are some things to look for in a good e-zine:

1. Mailing to your target market (people interested in network marketing, mlm, home business, making money, etc.).

2. Issues are packed with great information and value for the reader.

3. There are long-term subscribers and testimonies from subscribers.

4. The e-zine looks up-to-date, organized, and easy to read.

5. The subscription process is simple.

6. They don’t send out more than 2 e-mails a week.

Also, don’t be afraid to negotiate. It never hurts to ask for a free month or a lower cost for a longer term commitment.

Many top network marketing income earners have added to their massive networks through e-zine articles and/or advertising and so can you. It just takes time and commitment.

Monday, September 1, 2008

We're Back!

The reason you haven't seen any blog entries since last Wednesday was that Karen and I were in Dallas, TX. We appeared on the Daystar Celebration show to talk about my book, God's Prosperity Plan. If you're intersted in watching the show on the internet, click HERE and look for the Celebration show on 8/29/08.

We also attended an international house church conference, while we were in Dallas. Over 400 people from around the world who all operate churches in their home or have networks of house churches (as we do - The Open Door). Paul Young, author of the massive NY Times Bestseller, The Shack, was our keynote speaker. If you haven't read this book, click on the title and order it from Amazon or pick it up at your local bookstore. It will rock your world! To date, over 3.8 million copies have been sold and it is radically changing people's lives.

I know that all this doesn't have anything to do with network marketing or does it?

We have found the similarities between network marketing and Christianity* to be quite interesting. Let's look at a few of those.

Christianity began because of one man - Jesus.
He found 12 men and began to share his message.
3 of those became his primary leaders.
They met individually and in groups to share their message.
As the group grew, the spread the responsibilites for training to others.
The message was spread totally by word of mouth, person to person.
As they worked together, friendships grew.
The government and naysayers often spoke against them.
Their message radically changed people's lives for the better.

Now, let's look at network marketing:

Network marketing started with one company some 60 years ago.
We build a network marketing business by sponsoring people.
Some of those people become leaders.
We meet both individually with people and in groups.
As the group grows, you have to train others to teach and train.
We don't have any major advertising campaigns, NM is a word of mouth business.
As we work with people, many of them will become life long friends.
The government and naysayers have been trying to shut NM down since the 70's.
Our business radically changes people's lives.

If you've ever questioned whether network marketing was a good thing, knock it off. I've been in this amazing industry for nearly 30 years and there is no other business model that even comes close to comparing, in the impact it has on people's lives. It is truly The Ideal Business! You are doing a good thing that can dramaticaly impact people's financial futures for the better, so get out there and spread the good word about network marketing!

Have an awesome Labor Day!

Rod

*P.S. Although it is categorized as such, Christianity is not a religion. Jesus didn't come to earth to create a religion or to build churches. He came to give us the opportunity to be in right relationship with God and who wouldn't want to be in relationship with the creator of the universe? God has been an amazing business partner in my network marketing business and other businesses. He wants to be your business partner too. If you have questions about any of this, feel free to e-mail me at Rod@RodNichols.com.

Wednesday, August 27, 2008

Great Teleclass Last Night

We had a great 2 Percent Plan affiliate teleclass last night. I talked about how to use the new lead generation system to increase their income by at least $100 a month, generate enough leads to sponsor 2 new people into their network marketing business every month, and how to build a six-figure income with in the next 2 years working part-time.

If you aren't part of The 2 Percent Plan, then you missed out on this call, but we are going to have a recording in the exclusive back office in the near future and there will be at least monthly calls of this nature. You can join by going to www.the2percentplan.com. You'll get a copy of my dynamic new book The 2 Percent Plan, the rights to re-sell it and earn $20 commission on each sale, an awesome marketing system to help you do that, a fantastic lead generation and conversion system that will help you build your network marketing business, and a bunch of free reports that will shoot you to the top of your company. Click on the link above and start using The 2 Percent Plan to build your network marketing business. Teach it to your downline and watch your network explode.

Friday, August 22, 2008

New Network Marketing Videos

I just shot three new network marketing training videos. They're FREE and you can view them by clicking HERE.

Decisions . . . Decisions . . . Decisions . . .

I joined my first network marketing company in 1979 when there were only a handful of companies. The only solid method of marketing was home meetings or one-on-one napkin presentations. We didn't have the internet, CD's, DVD's, cell phones, voice mail, e-mail, teleconferences, web conferences, flash presentations, video cameras, web cams, or mp3 players. Choices were pretty easy back then, because there wasn't much to choose from.

Today it's much different. There are so many methods of marketing and mutiple choices within each method - do you market to your warm market by phone, e-mail, mail, CD, DVD, opportunity meeting, web conference, teleconference, etc. etc. If you are marketing on the internet do you use pay-per-click, ezines, classifieds, funded business proposals, social networking sites, forums, etc. etc. AND so on. And so on. It's tough and I feel bad for all those who are just joining the network marketing industry.

Here are some keys that might help you.

First, always check with successful upline leaders to see what they are doing. If the methods they are using fit your personality, time commitment, and budget, then duplicate. If not, then move on.

Second, decide on a single marketing method for your warm market (people you know) and no more than 2 or 3 internet marketing methods.

Third, stay focused on those methods for at least 3 months to determine their success rate. The biggest mistake you can make is to use different methods every month. Find something and get good at it.

During my early years in network marketing, I was always looking for the magic bullet - that perfect thing that would make me a millionaire. I did discover it - consistent, and persistent effort in prospecting, presenting, and follow-up.

So, find something that works for your personality, schedule, and budget; then stick with it, making slight modifications for improvement and you will begin to see greater and greater success.

*Note: I just recently introduced a marketing system that works great for any personality, schedule, and budget. It's rejection proof, you don't have to approach people until they say they are interested, and you can get paid to generate an endless supply of leads for your network marketing business. Check it out at www.the2percentplan.com/plus and get lot's of free stuff.

Monday, August 18, 2008

5 Ways to Work Your Warm Market

As every network marketer knows, the best place to build a business is in the warm market. You know them; have rapport with them, and possibly a high level of mutual respect. The close ratio is at least triple that of the cold market.

Here are 5 ways that you can use to contact your warm market without jeopardizing your relationships:

1. In-home Business Briefing

This is the quickest and most effective way to build a network marketing business. People have been building large networks using in-home briefings for over fifty years. To conduct an in-home, you will need a place in your home where you can comfortably seat the number of people you would like to attend.
You will also want to have a TV and DVD player, plus a place where you can display products (if your business is product-based).

The key to an in-home is to make it appear duplicable. You want the people attending to see a way that they too can do the business. So, the best way to do an in-home is to tell your story (how you discovered your company and got involved).

Next, play a DVD that tells about the company, products, and the compensation plan. If you have a product-based business you might add a demonstration or give your prospects samples.

Take time to answer questions and then ask for those who want to order the products or become distributors to stay around to complete the paperwork. (See the complete in-home script later in this section)

The first step is to establish a day and time for your in-home. Second, make up a list of people you want to invite. Third, practice the inviting script that follows until you feel comfortable making the calls. Fourth, call your prospects and invite them. Invite twice as many as you would like to actually show-up, as 50% will say no when you call and 50% of those who swear they are coming will not.

It¹s a very good idea to work with your sponsor or an upline leader on an inviting script. Also, practice dealing with possible comments like "What¹s this all about?" or "Is this network marketing or multi-level marketing?" or "Is this Amway?" or "I¹m too busy to add anything else." or "I¹m busy that night."

If you are not comfortable doing the business briefing, invite your sponsor or an upline leader to help out. If they are not available, just tell your story (how you got involved, why you are excited about the company, and what you are expecting as benefits), play a company video, and answer questions. If you have upline leaders who are long-distance to you, arrange to have one of them available toward the end of your briefing. Call the leader and put him/her on a speakerphone for all your guests to hear. Your leader will do the final close.

2. Information Approach

Many a new distributor has been concerned about contacting their warm market, because they didn¹t want their friends and family feeling like they were selling them something. The information approach is a great answer.

Let¹s say you had opened a restaurant. Would you keep it a secret from your friends and family? Most likely you would call, tell them all about the restaurant, and invite them to come down and eat. Use this same approach with your network marketing business. Instead of calling them with the idea of sponsoring or selling them products, instead approach purely with the idea of informing them about your business.

Call up your warm market, tell them about your business, and invite them to take a look if they want. If they are not interested, don¹t pressure. Always let them know that it isn¹t important to you that they join or buy products, but rather that they take the time to look at the information and understand your business. If they are interested in getting more involved that¹s great too, you would love to work with them.

3. Opinion Approach

If you have people in your warm market who are somewhat intimidating due to their level of success, then this is the approach to use. Everyone loves to give their opinion, so you will rarely find people in your warm market that will reject this approach.

Contact your warm market candidate and say something like this, "Hi John, this is Bill, how are things? (continue after a little natural chit-chat) The reason for my call is to ask your help. I have just started a new business that has me more excited than anything I have ever done. The potential is incredible, if I do this right. That¹s where I need your help. I’ve always valued your business experience and knowledge. Would you be willing to take about an hour of your valuable time and review this business for me? I’d like to know how you would build the business, if it were yours. I¹m also going to be looking for some strong partners, so as you are reviewing the business; I¹d like you to think of anyone who might fit. Will you do that for me?”

If they say yes, get them an information packet including printed materials, a DVD, CD, web site address, teleconference or web conference, etc. In the packet, remind them that you would like them to give their opinion on how to do the business and who might make good partners. That way you won’t get a bunch of their negative misconceptions.

This is also a great approach for young network marketers to use with parents and older business contacts.

4. Introductory Letters

Many network marketers have large warm markets, numbering into the thousands. It would take far too long to call and arrange to meet each one. Particularly since many of them may be out of state. So, a good, quick answer is an introductory letter. The key here is that if you don¹t let your warm market know that you are involved in network marketing with your company, someone else will and the next thing you know, you¹ll be getting an introductory letter or phone call from your best friend, mother, father, sister, or brother.

An introductory letter should be limited to one page. People are busy and they already get too much mail. Make it easy on them.

In the letter you want to let them know that you have started a new business with a network marketing company and give the name. Explain that you had some reservations about being involved in network marketing until you discovered the tremendous potential to develop long-term, walk-away, residual income. Let them know that you are working your business part-time (10 to 15 hours a week) and that your support team has supplied excellent training and marketing programs.

Inform them of the tremendous benefits ­ tax deductions, time freedom, control over your financial destiny, helping others improve their lives, self-improvement, etc. Let them know that the up-front investment is low, as is the risk. There is no need for an office (outside the home), inventory, employees, or sophisticated bookkeeping systems.

Tell them that you would enjoy working with them toward the ultimate goal of financial and time freedom. Explain that you do not want them to feel pressured, so you will not follow-up on this letter. If they would like to know more, they can call (a hotline, conference call, or your voice mailbox with a 2-minute informational message) or visit your web site and provide the URL.

5. Product Demonstration

If your company is product-based, another great way to build a business in your warm market is to do product demonstrations. This falls back to the old and very successful party-plan concept. Companies like Tupperware and Discovery Toys have built mammoth businesses using this approach.

First, arrange a day and time for the demonstration. Determine whom you are going to invite and send out invitations. Indicate that you will be serving light refreshments at the demonstration. I would suggest coffee, water, punch, and cookies or light finger pastries.

Remember to invite twice as many people as you want to come. If you want to improve your attendance, do a follow-up call a few days before the event.

Start your demonstration on time. Tell your story about how you found the company, why you are excited about the products, and a brief overview of the company. Next, give them some logical justification for why they would want to purchase the products from the company and you ­ superior products, convenience, monetary savings, etc.

Now, begin through the key products ­ describe them and their benefits to the attendees. If you can sample the products, do so during the demonstration. After covering each product ask if there are any questions. Answer those before moving on to the next product. Limit the number of products so you can keep the whole demonstration to an hour to an hour and a half. When you have completed all the products, again ask if there are any questions.

After answering questions, offer a special product package or special pricing on the products demonstrated, if they purchase or order at the demonstration. Take orders with payment.

Then indicate that there is also a way that they could make money, if interested, they should ask you after the demonstration (show them the business opportunity). Also, that they could earn free products by allowing you to come in and do a demonstration in their home (offer them 10% of the profits from the demonstration, in the form of products). Try to book at least one demonstration from each one that you do. Make sure that everyone walks away with literature.

Demonstrations are a soft way of building a business. It¹s slower, so keep that in mind if you are anxious to replace your current income and gain more time freedom.

If you cultivate your warm market properly, you may never have to enter the cold market and will build a large and lucrative business with all of your friends and family members.

Friday, August 15, 2008

Do You Want FREE MLM Leads?

Through the 29 years I've been involved in network marketing, I've purchased thousands of leads of all types. I've paid anywhere from a few cents to a few dollars for each lead. Honestly, I can't say that I've every sponsored many people from those leads. Yet, I know other network marketing leaders who have built massive businesses on purchased leads, so perhaps buying leads will work for you. But, wouldn't you rather get your leads for free. Better yet, wouldn't you like to get paid to generate your own free leads.

The truth be known, all the lead companies attract leads in the same way. They create a compelling information capture page, then they drive traffic to it. That becomes the lowest form of lead and the least expensive. However, some companies will interact with the lead to make sure they are truly a lead - that may be by e-mail or phone - interviewed leads are the highest quality and most expensive.

So, you could do the same thing as the lead company - create your own capture page, drive traffic to it, then interview the leads to find those who are serious. If you're an experienced internet marketer and web designer, you could do the work yourself. If not, then you'll need to pay someone to do it - probably a $1,000 or more. Then, if you know how to drive traffic, the right kind of traffic - people interested in network marketing, you can do that yourself. If not, you'll need to either learn how to do it or pay someone to do it - again, probably a $1,000 or more. Next, you can interview the people, which I know you can do, so no need to pay anyone for that part.

So, for a minimum of $2,000 your in the lead generation business. Another option is a funded business proposal. This is where you offer an information product that would attract people interested in network marketing. They pay for the product, providing you funding and then you interview them to see if they are a quality lead for your business. Here again, if you are an experienced copy writer, internet marketer, and web designer, you can do all the work yourself. If not, then you'll need to pay between $5,000 and $10,000 to put together the system.

The best option is to use an already established funded business proposal. There are several out there, but only one designed by top network marketers specifically for network marketers and that's my new system, The 2 Percent Plan. Now, you can generate your own free mlm leads and get paid to do it. Go to www.the2percentplan.com/plus to see the system in action. Order my dynamic new e-book and get the lead generation system for FREE. Use the simple step-by-step marketing system and in no time you'll have an endless supply of free leads, new people joining your network marketing business, and an extra income stream of hundreds, maybe thousands of dollars. He who hesitates loses, so go to www.the2percentplan.com/plus today!