Here are the top five contacting mistakes:
1. No new contacts
2. Not talking to enough people
3. Talking to the wrong people - negative, not enough pain or passion
4. To much conversation before getting to the point
5. Giving too much information
Contacting is not presenting. Effective contacts should be short and sweet, with the purpose of determining if they are interested in learning more. Don't make your contacts into anything more.
Here is a quick and easy contacting script that you could use with either warm or cold market: I'm expanding a business into the area and am looking for a couple of key people. Do you know anyone who is motivated and would like to make a significant income?
If they ask what it is, just say that you have partnered with (name of your company) to help people start their own businesses with great tax advantages and unlimited income. Do you know anyone who might be interested in saving thousands on their taxes and earning a bunch of money?
If they ask for more, just tell them that it's impossible to explain in a few minutes, that you have a 30-45 minute presentation, would they like to see it?
If you can keep the calls under 2 minutes, you are a rock star. Under 5 minutes and you'll do well. Over 5 minutes and you are likely making some of the mistakes outlined above.
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