Direct Selling News: Top 100 Direct Sales Companies

Direct Selling News
6/20/11

When we published the DSN Global 100 ranking last year, it was the first time in the history of the industry that a comprehensive list of the top 100 revenue-generating direct selling companies was researched and presented.

When we committed to the project, we committed to do the research necessary to produce a ranking that would reflect the advantages of the direct selling industry. As the trade journal for the direct selling and network marketing executive, we know you hold us to high standards. So with that in mind, we delved into our research, compiling data from financial sources, professional researchers, personal interviews and corporate websites.

Our research is really not an opt-in/opt-out opportunity. Information on publicly held companies serves to form the backbone of credibility to a list that contains so many private companies. When privately held companies submit their information, we enhance the value of strategic objectives to showcase a much more transparent industry; when they do not, we extrapolate the data to the best of our ability and publish it with the appropriate journalistic qualifiers.

For this year’s ranking, we contacted every company that appeared on our 2009 list. We were excited to learn that last year’s offering had made an impact, and more companies willingly participated this time around. In fact, only a few companies declined to share financial data. We also researched dozens of companies that did not appear on last year’s list—ones that had come onto our radar screen over the past 12 months. That is why we feel confident that the 2010 DSN Global 100 provides a comprehensive and accurate representation of the industry.

However, we do acknowledge that challenges persist in compiling such a list, and we remain steadfast in our commitment to continue expanding our research so that each year provides even greater data and greater insight. For us—and ultimately, for you—there is a far greater reason that we do this than simply ranking one company above another.

To read the rest of the article, go to http://www.directsellingnews.com/index.php/site/entries_archive_display/the_top_direct_selling_companies_in_the_world