We had a great 2 Percent Plan affiliate teleclass last night. I talked about how to use the new lead generation system to increase their income by at least $100 a month, generate enough leads to sponsor 2 new people into their network marketing business every month, and how to build a six-figure income with in the next 2 years working part-time.
If you aren't part of The 2 Percent Plan, then you missed out on this call, but we are going to have a recording in the exclusive back office in the near future and there will be at least monthly calls of this nature. You can join by going to www.the2percentplan.com. You'll get a copy of my dynamic new book The 2 Percent Plan, the rights to re-sell it and earn $20 commission on each sale, an awesome marketing system to help you do that, a fantastic lead generation and conversion system that will help you build your network marketing business, and a bunch of free reports that will shoot you to the top of your company. Click on the link above and start using The 2 Percent Plan to build your network marketing business. Teach it to your downline and watch your network explode.
Wednesday, August 27, 2008
Tuesday, August 26, 2008
Build Your Network Marketing Business with You Tube
You Tube was founded in 2005 and is the leader in online video and the premier site to watch and share videos worldwide. Now, you can produce your own training or promotional videos and have them available to millions of people in just minutes.
Visit http://www.youtube.com/ and take a look at what people are putting up on the site. You can search by topic, for example mlm or network marketing or home business or The 2% Plan (my new lead generation system) and see how many videos are up under that topic.
Your first step is to record a video. Determine what topic you are going to cover and then write a script or some notes. You could do the video yourself or have someone interview you or have a discussion with another person. Next, you’ll need a digital video camera that will allow you to upload the video clip to your computer. If you don’t have a camera, we recommend Flip Video (http://www.theflip.com/) which you can buy online or at local retailers. You’ll also find them on E-bay.
Here are some video strategies from Andy Jenkins, owner of StomperNet and also an Oscar winner: Shoot your video in three parts:
Part One – establish a problem the viewer is dealing with. Then begin by telling a story that leads the viewer to a powerful solution. Make the story personal and provide a testimony of fixing the problem and if possible show them the financial or physical result.
Part Two – go over the personal benefits of your solution (in other words, what’s in it for the viewer). Give them bullet points from actual experience. Cover the how and why this will work for them. Generate a high level of interest by reminding them that they can do it. Then walk them through the simple steps to success.
Part Three – conclude with an urgent call to action. Tell your viewer exactly what they should do next. Reiterate the problem, solution, and benefits. Help your viewer envision themselves after achieving success and you’ve got yourself a hot candidate.
Make sure the video is no longer than 10 minutes or you won’t be able to upload it on to You Tube. If it must be longer than 10 minutes, break it up into multiple parts and load the videos separately. As you are filming, look directly into the camera, relax, and have fun. Video is a great way to meet your prospects face-to-face and make a great first impression.
Once you have a completed video, you can also load it on other social networking sites, such as Plaxo, MySpace, Bebo, and MetaCafe. If you are really serious about this and your budget allows, you can use Traffic Geyser (http://www.trafficgeyser.com/) to submit your videos to social networking, social bookmarking, and search engine sites. The service is only $97 a month and will save you many hours.
So, if you’ve always wanted to be in the movies, this is your chance and use it to build a massive network marketing business that will provide you with the lifestyle of your dreams.
*This training is in the back office training system of my new funded business proposal The 2 Percent Plan. It is just one of many great internet and network marketing training pieces you'll find in the back office as an affiliate. For more informaton click HERE.
Visit http://www.youtube.com/ and take a look at what people are putting up on the site. You can search by topic, for example mlm or network marketing or home business or The 2% Plan (my new lead generation system) and see how many videos are up under that topic.
Your first step is to record a video. Determine what topic you are going to cover and then write a script or some notes. You could do the video yourself or have someone interview you or have a discussion with another person. Next, you’ll need a digital video camera that will allow you to upload the video clip to your computer. If you don’t have a camera, we recommend Flip Video (http://www.theflip.com/) which you can buy online or at local retailers. You’ll also find them on E-bay.
Here are some video strategies from Andy Jenkins, owner of StomperNet and also an Oscar winner: Shoot your video in three parts:
Part One – establish a problem the viewer is dealing with. Then begin by telling a story that leads the viewer to a powerful solution. Make the story personal and provide a testimony of fixing the problem and if possible show them the financial or physical result.
Part Two – go over the personal benefits of your solution (in other words, what’s in it for the viewer). Give them bullet points from actual experience. Cover the how and why this will work for them. Generate a high level of interest by reminding them that they can do it. Then walk them through the simple steps to success.
Part Three – conclude with an urgent call to action. Tell your viewer exactly what they should do next. Reiterate the problem, solution, and benefits. Help your viewer envision themselves after achieving success and you’ve got yourself a hot candidate.
Make sure the video is no longer than 10 minutes or you won’t be able to upload it on to You Tube. If it must be longer than 10 minutes, break it up into multiple parts and load the videos separately. As you are filming, look directly into the camera, relax, and have fun. Video is a great way to meet your prospects face-to-face and make a great first impression.
Once you have a completed video, you can also load it on other social networking sites, such as Plaxo, MySpace, Bebo, and MetaCafe. If you are really serious about this and your budget allows, you can use Traffic Geyser (http://www.trafficgeyser.com/) to submit your videos to social networking, social bookmarking, and search engine sites. The service is only $97 a month and will save you many hours.
So, if you’ve always wanted to be in the movies, this is your chance and use it to build a massive network marketing business that will provide you with the lifestyle of your dreams.
*This training is in the back office training system of my new funded business proposal The 2 Percent Plan. It is just one of many great internet and network marketing training pieces you'll find in the back office as an affiliate. For more informaton click HERE.
Still time to join
I'm doing my first training call for The 2 Percent Plan affiliates tonight at 6 pm Pacific Time. I'm going to be talking about how you can use The 2 Percent Plan to attract quality leads for your network marketing business, convert those leads into distributors/associates, get paid to do it, and build a massive network marketing business that will result in total time and financial freedom. If you are an affiliate check your e-mail for the call instructions. If you aren't an affiliate, but have been thinking about it, click HERE to join.
Friday, August 22, 2008
New Network Marketing Videos
I just shot three new network marketing training videos. They're FREE and you can view them by clicking HERE.
Decisions . . . Decisions . . . Decisions . . .
I joined my first network marketing company in 1979 when there were only a handful of companies. The only solid method of marketing was home meetings or one-on-one napkin presentations. We didn't have the internet, CD's, DVD's, cell phones, voice mail, e-mail, teleconferences, web conferences, flash presentations, video cameras, web cams, or mp3 players. Choices were pretty easy back then, because there wasn't much to choose from.
Today it's much different. There are so many methods of marketing and mutiple choices within each method - do you market to your warm market by phone, e-mail, mail, CD, DVD, opportunity meeting, web conference, teleconference, etc. etc. If you are marketing on the internet do you use pay-per-click, ezines, classifieds, funded business proposals, social networking sites, forums, etc. etc. AND so on. And so on. It's tough and I feel bad for all those who are just joining the network marketing industry.
Here are some keys that might help you.
First, always check with successful upline leaders to see what they are doing. If the methods they are using fit your personality, time commitment, and budget, then duplicate. If not, then move on.
Second, decide on a single marketing method for your warm market (people you know) and no more than 2 or 3 internet marketing methods.
Third, stay focused on those methods for at least 3 months to determine their success rate. The biggest mistake you can make is to use different methods every month. Find something and get good at it.
During my early years in network marketing, I was always looking for the magic bullet - that perfect thing that would make me a millionaire. I did discover it - consistent, and persistent effort in prospecting, presenting, and follow-up.
So, find something that works for your personality, schedule, and budget; then stick with it, making slight modifications for improvement and you will begin to see greater and greater success.
*Note: I just recently introduced a marketing system that works great for any personality, schedule, and budget. It's rejection proof, you don't have to approach people until they say they are interested, and you can get paid to generate an endless supply of leads for your network marketing business. Check it out at www.the2percentplan.com/plus and get lot's of free stuff.
Today it's much different. There are so many methods of marketing and mutiple choices within each method - do you market to your warm market by phone, e-mail, mail, CD, DVD, opportunity meeting, web conference, teleconference, etc. etc. If you are marketing on the internet do you use pay-per-click, ezines, classifieds, funded business proposals, social networking sites, forums, etc. etc. AND so on. And so on. It's tough and I feel bad for all those who are just joining the network marketing industry.
Here are some keys that might help you.
First, always check with successful upline leaders to see what they are doing. If the methods they are using fit your personality, time commitment, and budget, then duplicate. If not, then move on.
Second, decide on a single marketing method for your warm market (people you know) and no more than 2 or 3 internet marketing methods.
Third, stay focused on those methods for at least 3 months to determine their success rate. The biggest mistake you can make is to use different methods every month. Find something and get good at it.
During my early years in network marketing, I was always looking for the magic bullet - that perfect thing that would make me a millionaire. I did discover it - consistent, and persistent effort in prospecting, presenting, and follow-up.
So, find something that works for your personality, schedule, and budget; then stick with it, making slight modifications for improvement and you will begin to see greater and greater success.
*Note: I just recently introduced a marketing system that works great for any personality, schedule, and budget. It's rejection proof, you don't have to approach people until they say they are interested, and you can get paid to generate an endless supply of leads for your network marketing business. Check it out at www.the2percentplan.com/plus and get lot's of free stuff.
Thursday, August 21, 2008
Get Paid to Prospect
You can either pay to prospect, by purchasing leads, placing classified ads, using Google Adwords or other pay-per-click programs, paying for banners, or any number of other paid methods of prospecting OR you can get paid to to generate leads for your network marketing business. Learn how to attract people who are already interested in network marketing and earn money to do it by clicking HERE.
Wednesday, August 20, 2008
Just Do It!
Nike made the phrase popular and it is perfect for network marketing. Having been in the industry for over 29 years, I've had a chance to work with tens of thousands of network marketers and have found there are many reasons why people fail, but the consistent number one is lack of productive action.
To build a large and lucrative network marketing business, you need to do X things:
1. Learn - gain knowledge about your company, products/services, and compensation plan. You don't have to know everything, but at least know where to get the answers.
2. Prospect - talk with people about your business. There many great methods for prospecting. Make sure you talk with your upline leaders about how they are doing it. The key here is to think of your business like a funnel. You place a lot of new prospects in the top (which is wide) and a few come out the bottom (which is narrow). The more you put in, the more will come out.
3. Sponsor - the key here is to sponsor people correctly. Most network marketing businesses have a starter kit that costs under $50. This is the cost to join a company. However, if you are working with a legitimate product company, you will want your new recruits to understand the products and that requires them to use them. So, typically there is a starter product pack that you should recommend. Also, they will need a web site and marketing materials, so make sure you include all those things in their starter pack. If you start people out right, they have a much better chance of success. You should also work with your upline leaders to set goals for the number of new people you will sponsor monthly. In the beginning, you should invest 90% of your time to prospecting and sponsoring. Once you've built a good size network with a number of solid leaders, who are building on their own, then you can back off a bit, but you should never go below 50% of your time dedicated to prospecting and sponsoring.
4. Train - poor or lack of training is another primary reason for failure in network marketing, so make sure that your new recruits get good training. Check with your company and upline to see what is already offered. For the first 30 days, you should stay very close to your new recruit. Your goal should be to help them recruit at least a couple new people in their first month and to get them earning $500 a month as quickly as possible. If a person is making $500 a month, they will stick. Offer yourself for personal meetings and 3-way calls with prospects. Then help your new recruits train their new recruits.
5. Support - once your downline members are up and running on their own, continue to support them through encouragement, contests, advanced training, gatherings - meetings/teleconferences, etc. Your job is to build a cohesive team that is all striving toward success together. TEAM = Together Everyone Achieves More.
Determine how much time you can commit to your business every week and then do these five things. If you do this consistently, you will be successful and enjoy the fruits of your labor - time and financial freedom.
To build a large and lucrative network marketing business, you need to do X things:
1. Learn - gain knowledge about your company, products/services, and compensation plan. You don't have to know everything, but at least know where to get the answers.
2. Prospect - talk with people about your business. There many great methods for prospecting. Make sure you talk with your upline leaders about how they are doing it. The key here is to think of your business like a funnel. You place a lot of new prospects in the top (which is wide) and a few come out the bottom (which is narrow). The more you put in, the more will come out.
3. Sponsor - the key here is to sponsor people correctly. Most network marketing businesses have a starter kit that costs under $50. This is the cost to join a company. However, if you are working with a legitimate product company, you will want your new recruits to understand the products and that requires them to use them. So, typically there is a starter product pack that you should recommend. Also, they will need a web site and marketing materials, so make sure you include all those things in their starter pack. If you start people out right, they have a much better chance of success. You should also work with your upline leaders to set goals for the number of new people you will sponsor monthly. In the beginning, you should invest 90% of your time to prospecting and sponsoring. Once you've built a good size network with a number of solid leaders, who are building on their own, then you can back off a bit, but you should never go below 50% of your time dedicated to prospecting and sponsoring.
4. Train - poor or lack of training is another primary reason for failure in network marketing, so make sure that your new recruits get good training. Check with your company and upline to see what is already offered. For the first 30 days, you should stay very close to your new recruit. Your goal should be to help them recruit at least a couple new people in their first month and to get them earning $500 a month as quickly as possible. If a person is making $500 a month, they will stick. Offer yourself for personal meetings and 3-way calls with prospects. Then help your new recruits train their new recruits.
5. Support - once your downline members are up and running on their own, continue to support them through encouragement, contests, advanced training, gatherings - meetings/teleconferences, etc. Your job is to build a cohesive team that is all striving toward success together. TEAM = Together Everyone Achieves More.
Determine how much time you can commit to your business every week and then do these five things. If you do this consistently, you will be successful and enjoy the fruits of your labor - time and financial freedom.
Tuesday, August 19, 2008
Breaking News for Network Marketers
Rod Nichols' Breaking News for Network Marketers:
Are you a Christian Network Marketer?
Join the Christian Network Marketers Association
It's FREE. Go to http://cnmaonline.ning.com
Want to network with other network marketers and learn from the best?
Join Doug Firebaughs new social network at
http://socialmediatrainingnetwork.ning.com
Here's the best network marketing publication:
http://www.thenetworkmarketingmagazine.com
Here's a site packed with lot's of articles on network marketing:
http://www.BetterNetworker.com
Here's a site that will help you generate tons of free leads for your network marketing business and earn extra money doing it: http://www.the2percentplan.com/plus
Looking for a way to keep track of all your prospects and effectively follow-up on them?
Check out Oprius by clicking HERE.
Did you get hammered by the IRS last year? Most people did and don't know it. If you don't know the tax secrets, you're probably paying too much. Get in the know and save money by clicking HERE.
Are you a Christian Network Marketer?
Join the Christian Network Marketers Association
It's FREE. Go to http://cnmaonline.ning.com
Want to network with other network marketers and learn from the best?
Join Doug Firebaughs new social network at
http://socialmediatrainingnetwork.ning.com
Here's the best network marketing publication:
http://www.thenetworkmarketingmagazine.com
Here's a site packed with lot's of articles on network marketing:
http://www.BetterNetworker.com
Here's a site that will help you generate tons of free leads for your network marketing business and earn extra money doing it: http://www.the2percentplan.com/plus
Looking for a way to keep track of all your prospects and effectively follow-up on them?
Check out Oprius by clicking HERE.
Did you get hammered by the IRS last year? Most people did and don't know it. If you don't know the tax secrets, you're probably paying too much. Get in the know and save money by clicking HERE.
Monday, August 18, 2008
5 Ways to Work Your Warm Market
As every network marketer knows, the best place to build a business is in the warm market. You know them; have rapport with them, and possibly a high level of mutual respect. The close ratio is at least triple that of the cold market.
Here are 5 ways that you can use to contact your warm market without jeopardizing your relationships:
1. In-home Business Briefing
This is the quickest and most effective way to build a network marketing business. People have been building large networks using in-home briefings for over fifty years. To conduct an in-home, you will need a place in your home where you can comfortably seat the number of people you would like to attend.
You will also want to have a TV and DVD player, plus a place where you can display products (if your business is product-based).
The key to an in-home is to make it appear duplicable. You want the people attending to see a way that they too can do the business. So, the best way to do an in-home is to tell your story (how you discovered your company and got involved).
Next, play a DVD that tells about the company, products, and the compensation plan. If you have a product-based business you might add a demonstration or give your prospects samples.
Take time to answer questions and then ask for those who want to order the products or become distributors to stay around to complete the paperwork. (See the complete in-home script later in this section)
The first step is to establish a day and time for your in-home. Second, make up a list of people you want to invite. Third, practice the inviting script that follows until you feel comfortable making the calls. Fourth, call your prospects and invite them. Invite twice as many as you would like to actually show-up, as 50% will say no when you call and 50% of those who swear they are coming will not.
It¹s a very good idea to work with your sponsor or an upline leader on an inviting script. Also, practice dealing with possible comments like "What¹s this all about?" or "Is this network marketing or multi-level marketing?" or "Is this Amway?" or "I¹m too busy to add anything else." or "I¹m busy that night."
If you are not comfortable doing the business briefing, invite your sponsor or an upline leader to help out. If they are not available, just tell your story (how you got involved, why you are excited about the company, and what you are expecting as benefits), play a company video, and answer questions. If you have upline leaders who are long-distance to you, arrange to have one of them available toward the end of your briefing. Call the leader and put him/her on a speakerphone for all your guests to hear. Your leader will do the final close.
2. Information Approach
Many a new distributor has been concerned about contacting their warm market, because they didn¹t want their friends and family feeling like they were selling them something. The information approach is a great answer.
Let¹s say you had opened a restaurant. Would you keep it a secret from your friends and family? Most likely you would call, tell them all about the restaurant, and invite them to come down and eat. Use this same approach with your network marketing business. Instead of calling them with the idea of sponsoring or selling them products, instead approach purely with the idea of informing them about your business.
Call up your warm market, tell them about your business, and invite them to take a look if they want. If they are not interested, don¹t pressure. Always let them know that it isn¹t important to you that they join or buy products, but rather that they take the time to look at the information and understand your business. If they are interested in getting more involved that¹s great too, you would love to work with them.
3. Opinion Approach
If you have people in your warm market who are somewhat intimidating due to their level of success, then this is the approach to use. Everyone loves to give their opinion, so you will rarely find people in your warm market that will reject this approach.
Contact your warm market candidate and say something like this, "Hi John, this is Bill, how are things? (continue after a little natural chit-chat) The reason for my call is to ask your help. I have just started a new business that has me more excited than anything I have ever done. The potential is incredible, if I do this right. That¹s where I need your help. I’ve always valued your business experience and knowledge. Would you be willing to take about an hour of your valuable time and review this business for me? I’d like to know how you would build the business, if it were yours. I¹m also going to be looking for some strong partners, so as you are reviewing the business; I¹d like you to think of anyone who might fit. Will you do that for me?”
If they say yes, get them an information packet including printed materials, a DVD, CD, web site address, teleconference or web conference, etc. In the packet, remind them that you would like them to give their opinion on how to do the business and who might make good partners. That way you won’t get a bunch of their negative misconceptions.
This is also a great approach for young network marketers to use with parents and older business contacts.
4. Introductory Letters
Many network marketers have large warm markets, numbering into the thousands. It would take far too long to call and arrange to meet each one. Particularly since many of them may be out of state. So, a good, quick answer is an introductory letter. The key here is that if you don¹t let your warm market know that you are involved in network marketing with your company, someone else will and the next thing you know, you¹ll be getting an introductory letter or phone call from your best friend, mother, father, sister, or brother.
An introductory letter should be limited to one page. People are busy and they already get too much mail. Make it easy on them.
In the letter you want to let them know that you have started a new business with a network marketing company and give the name. Explain that you had some reservations about being involved in network marketing until you discovered the tremendous potential to develop long-term, walk-away, residual income. Let them know that you are working your business part-time (10 to 15 hours a week) and that your support team has supplied excellent training and marketing programs.
Inform them of the tremendous benefits tax deductions, time freedom, control over your financial destiny, helping others improve their lives, self-improvement, etc. Let them know that the up-front investment is low, as is the risk. There is no need for an office (outside the home), inventory, employees, or sophisticated bookkeeping systems.
Tell them that you would enjoy working with them toward the ultimate goal of financial and time freedom. Explain that you do not want them to feel pressured, so you will not follow-up on this letter. If they would like to know more, they can call (a hotline, conference call, or your voice mailbox with a 2-minute informational message) or visit your web site and provide the URL.
5. Product Demonstration
If your company is product-based, another great way to build a business in your warm market is to do product demonstrations. This falls back to the old and very successful party-plan concept. Companies like Tupperware and Discovery Toys have built mammoth businesses using this approach.
First, arrange a day and time for the demonstration. Determine whom you are going to invite and send out invitations. Indicate that you will be serving light refreshments at the demonstration. I would suggest coffee, water, punch, and cookies or light finger pastries.
Remember to invite twice as many people as you want to come. If you want to improve your attendance, do a follow-up call a few days before the event.
Start your demonstration on time. Tell your story about how you found the company, why you are excited about the products, and a brief overview of the company. Next, give them some logical justification for why they would want to purchase the products from the company and you superior products, convenience, monetary savings, etc.
Now, begin through the key products describe them and their benefits to the attendees. If you can sample the products, do so during the demonstration. After covering each product ask if there are any questions. Answer those before moving on to the next product. Limit the number of products so you can keep the whole demonstration to an hour to an hour and a half. When you have completed all the products, again ask if there are any questions.
After answering questions, offer a special product package or special pricing on the products demonstrated, if they purchase or order at the demonstration. Take orders with payment.
Then indicate that there is also a way that they could make money, if interested, they should ask you after the demonstration (show them the business opportunity). Also, that they could earn free products by allowing you to come in and do a demonstration in their home (offer them 10% of the profits from the demonstration, in the form of products). Try to book at least one demonstration from each one that you do. Make sure that everyone walks away with literature.
Demonstrations are a soft way of building a business. It¹s slower, so keep that in mind if you are anxious to replace your current income and gain more time freedom.
If you cultivate your warm market properly, you may never have to enter the cold market and will build a large and lucrative business with all of your friends and family members.
Here are 5 ways that you can use to contact your warm market without jeopardizing your relationships:
1. In-home Business Briefing
This is the quickest and most effective way to build a network marketing business. People have been building large networks using in-home briefings for over fifty years. To conduct an in-home, you will need a place in your home where you can comfortably seat the number of people you would like to attend.
You will also want to have a TV and DVD player, plus a place where you can display products (if your business is product-based).
The key to an in-home is to make it appear duplicable. You want the people attending to see a way that they too can do the business. So, the best way to do an in-home is to tell your story (how you discovered your company and got involved).
Next, play a DVD that tells about the company, products, and the compensation plan. If you have a product-based business you might add a demonstration or give your prospects samples.
Take time to answer questions and then ask for those who want to order the products or become distributors to stay around to complete the paperwork. (See the complete in-home script later in this section)
The first step is to establish a day and time for your in-home. Second, make up a list of people you want to invite. Third, practice the inviting script that follows until you feel comfortable making the calls. Fourth, call your prospects and invite them. Invite twice as many as you would like to actually show-up, as 50% will say no when you call and 50% of those who swear they are coming will not.
It¹s a very good idea to work with your sponsor or an upline leader on an inviting script. Also, practice dealing with possible comments like "What¹s this all about?" or "Is this network marketing or multi-level marketing?" or "Is this Amway?" or "I¹m too busy to add anything else." or "I¹m busy that night."
If you are not comfortable doing the business briefing, invite your sponsor or an upline leader to help out. If they are not available, just tell your story (how you got involved, why you are excited about the company, and what you are expecting as benefits), play a company video, and answer questions. If you have upline leaders who are long-distance to you, arrange to have one of them available toward the end of your briefing. Call the leader and put him/her on a speakerphone for all your guests to hear. Your leader will do the final close.
2. Information Approach
Many a new distributor has been concerned about contacting their warm market, because they didn¹t want their friends and family feeling like they were selling them something. The information approach is a great answer.
Let¹s say you had opened a restaurant. Would you keep it a secret from your friends and family? Most likely you would call, tell them all about the restaurant, and invite them to come down and eat. Use this same approach with your network marketing business. Instead of calling them with the idea of sponsoring or selling them products, instead approach purely with the idea of informing them about your business.
Call up your warm market, tell them about your business, and invite them to take a look if they want. If they are not interested, don¹t pressure. Always let them know that it isn¹t important to you that they join or buy products, but rather that they take the time to look at the information and understand your business. If they are interested in getting more involved that¹s great too, you would love to work with them.
3. Opinion Approach
If you have people in your warm market who are somewhat intimidating due to their level of success, then this is the approach to use. Everyone loves to give their opinion, so you will rarely find people in your warm market that will reject this approach.
Contact your warm market candidate and say something like this, "Hi John, this is Bill, how are things? (continue after a little natural chit-chat) The reason for my call is to ask your help. I have just started a new business that has me more excited than anything I have ever done. The potential is incredible, if I do this right. That¹s where I need your help. I’ve always valued your business experience and knowledge. Would you be willing to take about an hour of your valuable time and review this business for me? I’d like to know how you would build the business, if it were yours. I¹m also going to be looking for some strong partners, so as you are reviewing the business; I¹d like you to think of anyone who might fit. Will you do that for me?”
If they say yes, get them an information packet including printed materials, a DVD, CD, web site address, teleconference or web conference, etc. In the packet, remind them that you would like them to give their opinion on how to do the business and who might make good partners. That way you won’t get a bunch of their negative misconceptions.
This is also a great approach for young network marketers to use with parents and older business contacts.
4. Introductory Letters
Many network marketers have large warm markets, numbering into the thousands. It would take far too long to call and arrange to meet each one. Particularly since many of them may be out of state. So, a good, quick answer is an introductory letter. The key here is that if you don¹t let your warm market know that you are involved in network marketing with your company, someone else will and the next thing you know, you¹ll be getting an introductory letter or phone call from your best friend, mother, father, sister, or brother.
An introductory letter should be limited to one page. People are busy and they already get too much mail. Make it easy on them.
In the letter you want to let them know that you have started a new business with a network marketing company and give the name. Explain that you had some reservations about being involved in network marketing until you discovered the tremendous potential to develop long-term, walk-away, residual income. Let them know that you are working your business part-time (10 to 15 hours a week) and that your support team has supplied excellent training and marketing programs.
Inform them of the tremendous benefits tax deductions, time freedom, control over your financial destiny, helping others improve their lives, self-improvement, etc. Let them know that the up-front investment is low, as is the risk. There is no need for an office (outside the home), inventory, employees, or sophisticated bookkeeping systems.
Tell them that you would enjoy working with them toward the ultimate goal of financial and time freedom. Explain that you do not want them to feel pressured, so you will not follow-up on this letter. If they would like to know more, they can call (a hotline, conference call, or your voice mailbox with a 2-minute informational message) or visit your web site and provide the URL.
5. Product Demonstration
If your company is product-based, another great way to build a business in your warm market is to do product demonstrations. This falls back to the old and very successful party-plan concept. Companies like Tupperware and Discovery Toys have built mammoth businesses using this approach.
First, arrange a day and time for the demonstration. Determine whom you are going to invite and send out invitations. Indicate that you will be serving light refreshments at the demonstration. I would suggest coffee, water, punch, and cookies or light finger pastries.
Remember to invite twice as many people as you want to come. If you want to improve your attendance, do a follow-up call a few days before the event.
Start your demonstration on time. Tell your story about how you found the company, why you are excited about the products, and a brief overview of the company. Next, give them some logical justification for why they would want to purchase the products from the company and you superior products, convenience, monetary savings, etc.
Now, begin through the key products describe them and their benefits to the attendees. If you can sample the products, do so during the demonstration. After covering each product ask if there are any questions. Answer those before moving on to the next product. Limit the number of products so you can keep the whole demonstration to an hour to an hour and a half. When you have completed all the products, again ask if there are any questions.
After answering questions, offer a special product package or special pricing on the products demonstrated, if they purchase or order at the demonstration. Take orders with payment.
Then indicate that there is also a way that they could make money, if interested, they should ask you after the demonstration (show them the business opportunity). Also, that they could earn free products by allowing you to come in and do a demonstration in their home (offer them 10% of the profits from the demonstration, in the form of products). Try to book at least one demonstration from each one that you do. Make sure that everyone walks away with literature.
Demonstrations are a soft way of building a business. It¹s slower, so keep that in mind if you are anxious to replace your current income and gain more time freedom.
If you cultivate your warm market properly, you may never have to enter the cold market and will build a large and lucrative business with all of your friends and family members.
Friday, August 15, 2008
Do You Want FREE MLM Leads?
Through the 29 years I've been involved in network marketing, I've purchased thousands of leads of all types. I've paid anywhere from a few cents to a few dollars for each lead. Honestly, I can't say that I've every sponsored many people from those leads. Yet, I know other network marketing leaders who have built massive businesses on purchased leads, so perhaps buying leads will work for you. But, wouldn't you rather get your leads for free. Better yet, wouldn't you like to get paid to generate your own free leads.
The truth be known, all the lead companies attract leads in the same way. They create a compelling information capture page, then they drive traffic to it. That becomes the lowest form of lead and the least expensive. However, some companies will interact with the lead to make sure they are truly a lead - that may be by e-mail or phone - interviewed leads are the highest quality and most expensive.
So, you could do the same thing as the lead company - create your own capture page, drive traffic to it, then interview the leads to find those who are serious. If you're an experienced internet marketer and web designer, you could do the work yourself. If not, then you'll need to pay someone to do it - probably a $1,000 or more. Then, if you know how to drive traffic, the right kind of traffic - people interested in network marketing, you can do that yourself. If not, you'll need to either learn how to do it or pay someone to do it - again, probably a $1,000 or more. Next, you can interview the people, which I know you can do, so no need to pay anyone for that part.
So, for a minimum of $2,000 your in the lead generation business. Another option is a funded business proposal. This is where you offer an information product that would attract people interested in network marketing. They pay for the product, providing you funding and then you interview them to see if they are a quality lead for your business. Here again, if you are an experienced copy writer, internet marketer, and web designer, you can do all the work yourself. If not, then you'll need to pay between $5,000 and $10,000 to put together the system.
The best option is to use an already established funded business proposal. There are several out there, but only one designed by top network marketers specifically for network marketers and that's my new system, The 2 Percent Plan. Now, you can generate your own free mlm leads and get paid to do it. Go to www.the2percentplan.com/plus to see the system in action. Order my dynamic new e-book and get the lead generation system for FREE. Use the simple step-by-step marketing system and in no time you'll have an endless supply of free leads, new people joining your network marketing business, and an extra income stream of hundreds, maybe thousands of dollars. He who hesitates loses, so go to www.the2percentplan.com/plus today!
The truth be known, all the lead companies attract leads in the same way. They create a compelling information capture page, then they drive traffic to it. That becomes the lowest form of lead and the least expensive. However, some companies will interact with the lead to make sure they are truly a lead - that may be by e-mail or phone - interviewed leads are the highest quality and most expensive.
So, you could do the same thing as the lead company - create your own capture page, drive traffic to it, then interview the leads to find those who are serious. If you're an experienced internet marketer and web designer, you could do the work yourself. If not, then you'll need to pay someone to do it - probably a $1,000 or more. Then, if you know how to drive traffic, the right kind of traffic - people interested in network marketing, you can do that yourself. If not, you'll need to either learn how to do it or pay someone to do it - again, probably a $1,000 or more. Next, you can interview the people, which I know you can do, so no need to pay anyone for that part.
So, for a minimum of $2,000 your in the lead generation business. Another option is a funded business proposal. This is where you offer an information product that would attract people interested in network marketing. They pay for the product, providing you funding and then you interview them to see if they are a quality lead for your business. Here again, if you are an experienced copy writer, internet marketer, and web designer, you can do all the work yourself. If not, then you'll need to pay between $5,000 and $10,000 to put together the system.
The best option is to use an already established funded business proposal. There are several out there, but only one designed by top network marketers specifically for network marketers and that's my new system, The 2 Percent Plan. Now, you can generate your own free mlm leads and get paid to do it. Go to www.the2percentplan.com/plus to see the system in action. Order my dynamic new e-book and get the lead generation system for FREE. Use the simple step-by-step marketing system and in no time you'll have an endless supply of free leads, new people joining your network marketing business, and an extra income stream of hundreds, maybe thousands of dollars. He who hesitates loses, so go to www.the2percentplan.com/plus today!
Thursday, August 14, 2008
The 100% Principle in Network Marketing
Do you know that there is a 100% chance that someone you know is thinking about or wishing for more money or more free time. The unfortunate part is that you don't know who those people are, so you must sift for them. It's like the old card trick - there are 52 cards in a deck
(54 with the jokers and there are always a few jokers in the crowd, so you better leave them in) and 4 aces. The 4 aces represent your four front-line people, your gold nuggets! If you pulled up the first 10 cards without an ace, would you quit? Of course not, because you know that the 4 aces are there. In fact you could probably pull up 50 cards (including those 2 jokers) and still not quit!
4 aces out of 54 cards is about a 7.5% close ratio. Think of your recruiting efforts in the same way. You have a certain number of people in your circle of influence or warm market. Let's say it's 100 people. That means that there is 100% chance that 7.5 of those people are looking for what you have to offer with your company. You may be lucky and find that there are more than that, but at least you know that there are 7.5 out of every 100.
Start sifting through your warm market to find your 7.5 aces. Don't worry about the rest of the people who say NO. They aren't aces and all you're looking for are aces.
(54 with the jokers and there are always a few jokers in the crowd, so you better leave them in) and 4 aces. The 4 aces represent your four front-line people, your gold nuggets! If you pulled up the first 10 cards without an ace, would you quit? Of course not, because you know that the 4 aces are there. In fact you could probably pull up 50 cards (including those 2 jokers) and still not quit!
4 aces out of 54 cards is about a 7.5% close ratio. Think of your recruiting efforts in the same way. You have a certain number of people in your circle of influence or warm market. Let's say it's 100 people. That means that there is 100% chance that 7.5 of those people are looking for what you have to offer with your company. You may be lucky and find that there are more than that, but at least you know that there are 7.5 out of every 100.
Start sifting through your warm market to find your 7.5 aces. Don't worry about the rest of the people who say NO. They aren't aces and all you're looking for are aces.
Wednesday, August 13, 2008
Leaders Are Found, Not Made
Some people have it and some don't. Unfortunately, a small percentage - probably under 5% have it. What is it? Leadership!
Every person who has been in network marketing for awhile knows what I'm talking about. You've seen that person who does his/her due diligence prior to joining you, then takes off like a rocket. They make up their list, they call you for help, they set up meetings and ask you to speak, they are at every group presentation and training. They are leaders. They will make or break your business.
If you have leaders in your business, you're business will grow on its own. They will find other leaders, who will find other leaders and so on. This is what makes a successful network.
So, how do you find leaders? They are pretty easy to recognize. Here are some characteristics to look for:
1. They are probably already a leader in the community, at their job, at church, or in sports.
2. They are successful at work.
3. They truly care about other people and show it.
4. They are active in their church. Not just Sunday attenders.
5. They go above and beyond the call of duty when necessary.
6. They are friendly and fun.
7. The have an extremely high level of integrity.
8. You can count on them to do what they say.
9. They lead by example.
10. They are organized, structured and goal oriented.
These are just a few characteristics that you can look for. Now, where can you find these people? Look for them at work, the PTA, Chamber of Commerce, Rotary, Kiwanis, Boy Scouts, church, sports, non-profit organizations, clubs, etc. You will recognize them quickly, as they are the leaders in those organizations.
Your job is to show them how they can be a leader in your organization and help thousands of people improve their lives. If you do a good job of presenting your case, they will join and you're off to the races.
Every person who has been in network marketing for awhile knows what I'm talking about. You've seen that person who does his/her due diligence prior to joining you, then takes off like a rocket. They make up their list, they call you for help, they set up meetings and ask you to speak, they are at every group presentation and training. They are leaders. They will make or break your business.
If you have leaders in your business, you're business will grow on its own. They will find other leaders, who will find other leaders and so on. This is what makes a successful network.
So, how do you find leaders? They are pretty easy to recognize. Here are some characteristics to look for:
1. They are probably already a leader in the community, at their job, at church, or in sports.
2. They are successful at work.
3. They truly care about other people and show it.
4. They are active in their church. Not just Sunday attenders.
5. They go above and beyond the call of duty when necessary.
6. They are friendly and fun.
7. The have an extremely high level of integrity.
8. You can count on them to do what they say.
9. They lead by example.
10. They are organized, structured and goal oriented.
These are just a few characteristics that you can look for. Now, where can you find these people? Look for them at work, the PTA, Chamber of Commerce, Rotary, Kiwanis, Boy Scouts, church, sports, non-profit organizations, clubs, etc. You will recognize them quickly, as they are the leaders in those organizations.
Your job is to show them how they can be a leader in your organization and help thousands of people improve their lives. If you do a good job of presenting your case, they will join and you're off to the races.
Monday, August 11, 2008
You Wouldn't Be Interested Would You?
There was once a desperate insurance sales manager who was trying to figure out how to get his agents to sell more. Finally he called them all into a meeting and told them to go out and say to people, "you wouldn't be interested in insurance would you?" Since this was so easy, the agents spoke to many more people and the sales skyrocketed.
If your network marketing volumes aren't where you want them, you could do the same thing. Why not go out and say to people, "You wouldn't be interested in making some extra money would you?" Imagine if you said this to everyone you met, what would happen to your recruiting numbers. What would happen if you taught this simple technique to your entire downline?
You wouldn't be interested in getting wealthy would you?
If your network marketing volumes aren't where you want them, you could do the same thing. Why not go out and say to people, "You wouldn't be interested in making some extra money would you?" Imagine if you said this to everyone you met, what would happen to your recruiting numbers. What would happen if you taught this simple technique to your entire downline?
You wouldn't be interested in getting wealthy would you?
Saturday, August 9, 2008
Breaking News: Free Teleconferences
Veteran network marketer and best selling author, Rod Nichols, will be conducting a number of FREE teleconferences for the members of his new program, The 2 Percent Plan. The first teleconference will be on August 26th and will cover how to generate an endless supply of leads for your network marketing business. There will also be time for Q&A at the end of the call. This is a members only call and will not be available to the public, so if you'd like to participate in this and future calls, you'll need to purchase Rod's new e-book, The 2 Percent Plan, which gives you free access to his affiliate program. Go to www.the2percentplan.com/plus to learn more about the book and program.
Friday, August 8, 2008
Facing Rejection
“No, I can't see myself doing something like that!” “This is one of those pyramid schemes!” “No one ever makes any money in these deals!” “You're a fool for spending your time, this is a scam!”
Sound familiar? These are all things I’ve heard during my time in network marketing. The critics are always there to reject you and try to steal your dreams. Don't let them. After all, will they be paying your mortgage or car payments? Are they going to send your kids through college? Will they be there to take care of you when you’re elderly? NO! So, don't worry about what they say, listen to your heart.
If you have done your due diligence and believe in your company, products, and upline, then you can never truly experience rejection. People who say “no” or make comments like those above are just misinformed, misdirected, misguided, have not received enough information, or are just not at the right time in their lives. They are not rejecting you, the company or products.
Here is some great ways to prepare you for the NO's:
1. Belief - you must gain a strong belief in your company, products, upline and most of all yourself. Attend all the trainings and business briefings you can find. Go to annual conventions and regional conferences. Get on the company e-mail and voice mail system. Listen to every company CD and watch every DVD. If possible, visit the corporate facilities and talk with the founder(s) of the company. Time, training and experience will build your belief system to the point where you are bullet proof.
2. Attitude - you have the gold mine and you're offering it to other people. If they don't want to dig, that's their loss. Just continue to offer it. Eventually you will find enough people to dig and you will enjoy financial security and time freedom.
4. Message and the messenger - you are just the messenger. You must continually remind prospects not to judge the opportunity (the message) by you or your success (the messenger). Your company and products are the message.
Help your prospects understand that they must review the information carefully and then make a good, educated decision.
NO's are necessary for success in network marketing. Each time someone says NO, find out why. That will help you to provide the right information at the right time. It will also help you understand that it has nothing to do with you.
The more rejection you can handle, the greater your success in network marketing.
Sound familiar? These are all things I’ve heard during my time in network marketing. The critics are always there to reject you and try to steal your dreams. Don't let them. After all, will they be paying your mortgage or car payments? Are they going to send your kids through college? Will they be there to take care of you when you’re elderly? NO! So, don't worry about what they say, listen to your heart.
If you have done your due diligence and believe in your company, products, and upline, then you can never truly experience rejection. People who say “no” or make comments like those above are just misinformed, misdirected, misguided, have not received enough information, or are just not at the right time in their lives. They are not rejecting you, the company or products.
Here is some great ways to prepare you for the NO's:
1. Belief - you must gain a strong belief in your company, products, upline and most of all yourself. Attend all the trainings and business briefings you can find. Go to annual conventions and regional conferences. Get on the company e-mail and voice mail system. Listen to every company CD and watch every DVD. If possible, visit the corporate facilities and talk with the founder(s) of the company. Time, training and experience will build your belief system to the point where you are bullet proof.
2. Attitude - you have the gold mine and you're offering it to other people. If they don't want to dig, that's their loss. Just continue to offer it. Eventually you will find enough people to dig and you will enjoy financial security and time freedom.
4. Message and the messenger - you are just the messenger. You must continually remind prospects not to judge the opportunity (the message) by you or your success (the messenger). Your company and products are the message.
Help your prospects understand that they must review the information carefully and then make a good, educated decision.
NO's are necessary for success in network marketing. Each time someone says NO, find out why. That will help you to provide the right information at the right time. It will also help you understand that it has nothing to do with you.
The more rejection you can handle, the greater your success in network marketing.
Thursday, August 7, 2008
4 Ways to Generate MLM Leads
If you are planning to be successful in network marketing, you're going to need a large supply of leads. Here are four simple ideas for generating your own leads:
1. Free Classified Ads - search the internet for "free classifieds" and you'll find thousands of sites where you can post free ads. Get enough of these out there consistently enough and you'll see a steady stream of leads.
2. Social Networking - MySpace and Facebook, are two of the top social networking sites. On these sites you build lists of friends, who as you build relationship, could become members of your network marketing downline. Put up a site and start making friends.
3. E-zine Marketing - If you can write a decent article, there are tons of e-zines looking for content. Write articles that are informational, but also drive traffic to your web site.
4. Funded Business Proposal - sell an information piece that would be of interest to network marketers. People who respond are already interested, so all you have to do is figure out how to get them interested in your network marketing program.
If you would like a simple to use, in-expensive, marketing system that will help you generate tons of leads click HERE.
1. Free Classified Ads - search the internet for "free classifieds" and you'll find thousands of sites where you can post free ads. Get enough of these out there consistently enough and you'll see a steady stream of leads.
2. Social Networking - MySpace and Facebook, are two of the top social networking sites. On these sites you build lists of friends, who as you build relationship, could become members of your network marketing downline. Put up a site and start making friends.
3. E-zine Marketing - If you can write a decent article, there are tons of e-zines looking for content. Write articles that are informational, but also drive traffic to your web site.
4. Funded Business Proposal - sell an information piece that would be of interest to network marketers. People who respond are already interested, so all you have to do is figure out how to get them interested in your network marketing program.
If you would like a simple to use, in-expensive, marketing system that will help you generate tons of leads click HERE.
Wednesday, August 6, 2008
MLM: I Hate to Sell
Have you ever heard this from a prospect? Maybe you've even said it yourself. It's funny that I've been in professional selling for well over 30 years and I still hate to sell. Why do we all hate to sell so much?
I believe it has to do with our perceptions of selling. Most of us think of salespeople as pushy - selling people things they don't want or need. Who would feel good about doing that? Yet, sales is one of our most important occupations. Think of how difficult it would be for the surgeon to perform lifesaving surgery without instruments, pharmaceuticals, gowns, masks, and medical equipment.
Salespeople sold all of those things to the Dr., clinic or hospital.
Selling is nothing more that finding a need and filling it. You already know what needs your products/services fulfill, so your job is to ask questions and find people who have those needs.
Selling is sharing. If you believe in your products/services, you will want to tell everyone about them. You will share your success stories and those of other distributors and customers. No, not everyone is going to buy. Even though they need what you have, they may still say no. That's ok.
I would love to tell you that you can succeed in network marketing without selling. That the products sell themselves, but frankly my products have never jumped off the shelf and convinced a prospect of their value. You will need to sell people on the value of your products and opportunity. So, how do you learn to sell.
Well, actually we are all very natural salespeople. Think about the last time you really wanted to go to your favorite restaurant and your spouse or a friend wanted to go somewhere else. What did you do to convince him or her? You sold the benefits of the restaurant: the great environment, service and food, how much fun it would be, how excellent the food tastes, and so on.
There are many good books and tapes on selling. My favorite book is How to Master the Art of Selling by Tom Hopkins. Also, check your local paper for local seminars on selling. If you have a community college in your town, they may also have classes on sales that you can take in the evening.
The key to sales is to find a need, explain the benefits of the products and how they will help your prospect fill his or her need. If you have built some solid trust and have successfully shown the benefits, the prospect will probably buy. If he or she doesn't, find out why. If they are still misinformed, find printed information that will educate them and ask them to try your products again. If they still don't buy, keep good records and contact them periodically with new information. Don't hassle them, educate them.
Very soon you will have a good customer who will most likely turn into your best distributor.
Selling makes the world go round and makes your network marketing business grow.
NOTE: A great way to not have to sell is to have an endless supply of leads - people who are already sold on network marketing and are just looking for the right company. Take a look at www.the2percentplan.com/plus and you'll learn about an exciting new system that will enable you to generate that endless supply of leads and get paid to do it.
I believe it has to do with our perceptions of selling. Most of us think of salespeople as pushy - selling people things they don't want or need. Who would feel good about doing that? Yet, sales is one of our most important occupations. Think of how difficult it would be for the surgeon to perform lifesaving surgery without instruments, pharmaceuticals, gowns, masks, and medical equipment.
Salespeople sold all of those things to the Dr., clinic or hospital.
Selling is nothing more that finding a need and filling it. You already know what needs your products/services fulfill, so your job is to ask questions and find people who have those needs.
Selling is sharing. If you believe in your products/services, you will want to tell everyone about them. You will share your success stories and those of other distributors and customers. No, not everyone is going to buy. Even though they need what you have, they may still say no. That's ok.
I would love to tell you that you can succeed in network marketing without selling. That the products sell themselves, but frankly my products have never jumped off the shelf and convinced a prospect of their value. You will need to sell people on the value of your products and opportunity. So, how do you learn to sell.
Well, actually we are all very natural salespeople. Think about the last time you really wanted to go to your favorite restaurant and your spouse or a friend wanted to go somewhere else. What did you do to convince him or her? You sold the benefits of the restaurant: the great environment, service and food, how much fun it would be, how excellent the food tastes, and so on.
There are many good books and tapes on selling. My favorite book is How to Master the Art of Selling by Tom Hopkins. Also, check your local paper for local seminars on selling. If you have a community college in your town, they may also have classes on sales that you can take in the evening.
The key to sales is to find a need, explain the benefits of the products and how they will help your prospect fill his or her need. If you have built some solid trust and have successfully shown the benefits, the prospect will probably buy. If he or she doesn't, find out why. If they are still misinformed, find printed information that will educate them and ask them to try your products again. If they still don't buy, keep good records and contact them periodically with new information. Don't hassle them, educate them.
Very soon you will have a good customer who will most likely turn into your best distributor.
Selling makes the world go round and makes your network marketing business grow.
NOTE: A great way to not have to sell is to have an endless supply of leads - people who are already sold on network marketing and are just looking for the right company. Take a look at www.the2percentplan.com/plus and you'll learn about an exciting new system that will enable you to generate that endless supply of leads and get paid to do it.
Monday, August 4, 2008
MLM: Dealing with Different People Differently
Have you ever had one of those presentations where you really hit it off with a prospect? It was like the two of you had known each other for twenty years. Then, in the same day you talk with a prospect and no matter what you say or do, you can't seem to make any progress.
Sound familiar? This is a common problem for network marketers. The reason for this is that every person has their own personality.
There are four distinct personalities, so if you are dealing with all people the same way, then you are only handling a quarter of the people correctly. No person is ever totally one personality. We are all mixtures, but you will discover that people operate primarily in one of the four types. Here are the four personality types you will encounter and the associated characteristics:
Analytical & Amiable:
Ask a lot of questions; speak softly; move slowly; very little eye contact; will lean back in chair; no hand gestures; patient; cooperative; calm.
Driver & Expressive:
Tells you things; speak loudly; fast movements; direct eye contact; lean toward you; animated hand gestures; impatient; competitive; excitable; enthusiastic; outwardly; positive.
As you meet prospects, try to determine their personality type. Take notes and compare them to the characteristics listed in this section. The more you study personalities and the better you understand how to recognize them, the better you will do in business and in life. Next, you will want to know how to best handle each personality type.
Analytical:
Let them feel they are right; give them facts first; stress the rational and logical facts; observe time constraints; compliment them regularly; give quick, precise answers.
Driver:
Dress professionally; get right to the point; do not waste time; stress results; ask questions that force attention; change voice inflection to maintain interest; put everything in writing; let them feel they are in control; give them choices.
Amiable:
Be friendly and build rapport quickly; talk emotionally; don't pressure them; take your time; reassure them regularly; allow them to include others in decisions; give them one positive choice; help them justify their decision.
Expressive:
Present the "big picture"; talk emotionally; recognize them as being important; put details in writing and explain carefully; reassure them regularly.
Recognizing the different personality types and being capable of working with them at their level will make prospecting more fun and you will recruit more people with less effort.
* I dedicate an entire chapter to this topic in my new book The Twelve Power Secrets for Network Marketing Success. You can order it by visiting my web site at http://www.rodnichols.com/ and clicking on the Store tab.
Sound familiar? This is a common problem for network marketers. The reason for this is that every person has their own personality.
There are four distinct personalities, so if you are dealing with all people the same way, then you are only handling a quarter of the people correctly. No person is ever totally one personality. We are all mixtures, but you will discover that people operate primarily in one of the four types. Here are the four personality types you will encounter and the associated characteristics:
Analytical & Amiable:
Ask a lot of questions; speak softly; move slowly; very little eye contact; will lean back in chair; no hand gestures; patient; cooperative; calm.
Driver & Expressive:
Tells you things; speak loudly; fast movements; direct eye contact; lean toward you; animated hand gestures; impatient; competitive; excitable; enthusiastic; outwardly; positive.
As you meet prospects, try to determine their personality type. Take notes and compare them to the characteristics listed in this section. The more you study personalities and the better you understand how to recognize them, the better you will do in business and in life. Next, you will want to know how to best handle each personality type.
Analytical:
Let them feel they are right; give them facts first; stress the rational and logical facts; observe time constraints; compliment them regularly; give quick, precise answers.
Driver:
Dress professionally; get right to the point; do not waste time; stress results; ask questions that force attention; change voice inflection to maintain interest; put everything in writing; let them feel they are in control; give them choices.
Amiable:
Be friendly and build rapport quickly; talk emotionally; don't pressure them; take your time; reassure them regularly; allow them to include others in decisions; give them one positive choice; help them justify their decision.
Expressive:
Present the "big picture"; talk emotionally; recognize them as being important; put details in writing and explain carefully; reassure them regularly.
Recognizing the different personality types and being capable of working with them at their level will make prospecting more fun and you will recruit more people with less effort.
* I dedicate an entire chapter to this topic in my new book The Twelve Power Secrets for Network Marketing Success. You can order it by visiting my web site at http://www.rodnichols.com/ and clicking on the Store tab.
Saturday, August 2, 2008
Breaking News: The 2 Percent Plan additions
Hi All,
Hopefully you have already purchased my new e-book, The 2 Percent Plan and are part of our free affiliate program. Several years ago I wondered why approximately 98% of the people who join a network marketing company never make a full-time income and why the other 2% make, on the whole, large incomes. This led me to a path of research and interviews that resulted in answers to both questions. I've included the results in The 2 Percent Plan. Although the information contained in this new e-book is simple and you may have even heard it before, non-the-less, it is the foundation for success in network marketing
The idea behind the free affiliate program is to eliminate the 2 inherent problems in network marketing: takes too long to begin earning residuals and a lack of solid leads. The 2 Percent Plan affiliate program gives you the right to re-sell the new e-book and earn $20 per sale. While marketing the book, you will attract people interested in network marketing, who will complete form on your capture page (supplied with the free marketing system). These are potential leads for your network marketing business.
We recognized that the most important part of this process is converting those leads into associates/distributors in your business and so we have been working on a phone script and follow-up e-mail, plus some other training that will help you convert your 2 Percent Plan leads into downline members in your network marketing business. These additions will be available in the back office training area within the next 2 weeks.
I also plan to offer regular free teleconferences for our affiliates teaching how to convert leads and build your network marketing business using The 2 Percent Plan. If you are already a big money earner in network mareting, you probably don't need this program, but people in your downline probably do. So, please spread the word. If you aren't already earning a full-time income in network marketing, you definitely need this program. Go to our site at www.the2percentplan.com and order the e-book. For a one time investment of just $45 you get the power-packed e-book; complete marketing system with capture page; sales letter with e-commerce ordering system and instant delivery of the e-book; pre-programmed autoresponders; and a back office training and tracking sytem. This would cost you between $5000 and $10000 to create yourself, but you get it all for just $45. Make three book sales and you've covered your investment and made a $15 profit.
Finally, there is a system designed by top network marketers specifically for network marketers that will help people earn while they prospect. Now, you can have an endless supply of people who are interested in network marketing and earn money to generate these leads. If you aren't already part of The 2 Percent Plan, go to www.the2percentplan.com and join us. This is a truly ground floor opportunity, so don't wait. Do it today.
Have an awesome day!
Rod
Hopefully you have already purchased my new e-book, The 2 Percent Plan and are part of our free affiliate program. Several years ago I wondered why approximately 98% of the people who join a network marketing company never make a full-time income and why the other 2% make, on the whole, large incomes. This led me to a path of research and interviews that resulted in answers to both questions. I've included the results in The 2 Percent Plan. Although the information contained in this new e-book is simple and you may have even heard it before, non-the-less, it is the foundation for success in network marketing
The idea behind the free affiliate program is to eliminate the 2 inherent problems in network marketing: takes too long to begin earning residuals and a lack of solid leads. The 2 Percent Plan affiliate program gives you the right to re-sell the new e-book and earn $20 per sale. While marketing the book, you will attract people interested in network marketing, who will complete form on your capture page (supplied with the free marketing system). These are potential leads for your network marketing business.
We recognized that the most important part of this process is converting those leads into associates/distributors in your business and so we have been working on a phone script and follow-up e-mail, plus some other training that will help you convert your 2 Percent Plan leads into downline members in your network marketing business. These additions will be available in the back office training area within the next 2 weeks.
I also plan to offer regular free teleconferences for our affiliates teaching how to convert leads and build your network marketing business using The 2 Percent Plan. If you are already a big money earner in network mareting, you probably don't need this program, but people in your downline probably do. So, please spread the word. If you aren't already earning a full-time income in network marketing, you definitely need this program. Go to our site at www.the2percentplan.com and order the e-book. For a one time investment of just $45 you get the power-packed e-book; complete marketing system with capture page; sales letter with e-commerce ordering system and instant delivery of the e-book; pre-programmed autoresponders; and a back office training and tracking sytem. This would cost you between $5000 and $10000 to create yourself, but you get it all for just $45. Make three book sales and you've covered your investment and made a $15 profit.
Finally, there is a system designed by top network marketers specifically for network marketers that will help people earn while they prospect. Now, you can have an endless supply of people who are interested in network marketing and earn money to generate these leads. If you aren't already part of The 2 Percent Plan, go to www.the2percentplan.com and join us. This is a truly ground floor opportunity, so don't wait. Do it today.
Have an awesome day!
Rod
Friday, August 1, 2008
4 Steps to Network Marketing Success
Network marketing (MLM) is a very simple business. It's a wonder to me why everyone doesn't make big money. Here are the four steps necessary for you to be successful:
1. Learn your business - study the company materials. Learn the company story - who? what? when? why? where? how? Study the products/services and the competition. Get statistics on the industry. Research the other network marketing companies that you compete with and determine your strengths and weaknesses. Talk with other successful distributors about how they have built their business. Get on the company e-mail distribution list and voice mail system (if your company has one), so that you can stay current. Buy all the training programs, CD’s, DVD’s, manuals, brochures, books, etc., so that you can have a better understanding of everything about your business. Listen to CD’s on your business whenever you are in the car. Tune in to the company teleconferences or web conferences. Attend all company and distributor sponsored meetings.
2. Do the business - get started right away, even while you are doing the research for number 1. You will learn more about your business by doing it then you will by researching it. Get out there and start talking to people. When they ask you something you don't know, say, "that's a good question and I don't know the answer, but I'll find out and get back with you." Go get the answer and call them back. Start making phone calls, meeting with people in person, conducting your own opportunity meetings, do your own teleconferences or web conferences, and have regular trainings for you downline. Ask your sponsor or another qualified upline leader to help with 3-way calls and meetings. Develop a duplicatable system that works.
3. Teach the business - when you sponsor a new distributor, you are responsible to that person to help them get started and send them down the path toward success. Teach them partially through what you say and mostly by what you do. They will follow your lead. Show them how to prospect by doing it. Show them how to sponsor by doing it. Show them how to retail by doing it. Show them how to train by doing it. Provide them with the tools to be successful. During the first 30 days stay in touch daily. Offer to mail or e-mail information to prospects until they are up to speed. Suggest doing some 3-way calls and an in-home business briefing (which you will conduct, so they can see how to do a briefing). Encourage them to attend all the meetings, conferences, and conventions. Help them set goals and a plan to reach those goals. Keep your new distributors heading in the right direction.
4. Teach them to teach the business - when you uncover leaders who begin to develop their own downline team, teach them how to teach the business to their downline. Teach about the power of example. Give them tools they can use to teach their downline how to sponsor, retail and train.
That's it. It's just that simple. If you will follow these 4 steps, you will achieve huge success in network marketing.
1. Learn your business - study the company materials. Learn the company story - who? what? when? why? where? how? Study the products/services and the competition. Get statistics on the industry. Research the other network marketing companies that you compete with and determine your strengths and weaknesses. Talk with other successful distributors about how they have built their business. Get on the company e-mail distribution list and voice mail system (if your company has one), so that you can stay current. Buy all the training programs, CD’s, DVD’s, manuals, brochures, books, etc., so that you can have a better understanding of everything about your business. Listen to CD’s on your business whenever you are in the car. Tune in to the company teleconferences or web conferences. Attend all company and distributor sponsored meetings.
2. Do the business - get started right away, even while you are doing the research for number 1. You will learn more about your business by doing it then you will by researching it. Get out there and start talking to people. When they ask you something you don't know, say, "that's a good question and I don't know the answer, but I'll find out and get back with you." Go get the answer and call them back. Start making phone calls, meeting with people in person, conducting your own opportunity meetings, do your own teleconferences or web conferences, and have regular trainings for you downline. Ask your sponsor or another qualified upline leader to help with 3-way calls and meetings. Develop a duplicatable system that works.
3. Teach the business - when you sponsor a new distributor, you are responsible to that person to help them get started and send them down the path toward success. Teach them partially through what you say and mostly by what you do. They will follow your lead. Show them how to prospect by doing it. Show them how to sponsor by doing it. Show them how to retail by doing it. Show them how to train by doing it. Provide them with the tools to be successful. During the first 30 days stay in touch daily. Offer to mail or e-mail information to prospects until they are up to speed. Suggest doing some 3-way calls and an in-home business briefing (which you will conduct, so they can see how to do a briefing). Encourage them to attend all the meetings, conferences, and conventions. Help them set goals and a plan to reach those goals. Keep your new distributors heading in the right direction.
4. Teach them to teach the business - when you uncover leaders who begin to develop their own downline team, teach them how to teach the business to their downline. Teach about the power of example. Give them tools they can use to teach their downline how to sponsor, retail and train.
That's it. It's just that simple. If you will follow these 4 steps, you will achieve huge success in network marketing.
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