Building a Team

I've been in the network marketing industry since 1979 and during the first 10 to 12 years I thought the key to building a big business was to sponsor a lot of people. I discovered that by doing that you can make some short term money, but without solid duplication, you can't create true residual income. Solid duplication requires building a team with leaders and followers.

Leaders are those who have a big "why" for their business and are willing to do what is necessary to build their business and achieve their why. They buy all the products, attend all the events, sponsor a good number of people, and are very coachable.

Followers are those who like the products, but haven't quit figured out their why for building a business, so they will be loyal product users, attend most of the events, and will even sponsor a few people hear and there.

Your business requires both leaders and followers. About 5% of those you sponsor will end up being your leaders and the other 95% will become followers or will quit. However, you can build a very large business and a significant full time income with the 5% and a percentage of the 95%.

So, the key is to find those people who are already natural leaders and guide them along and dig into your network to find those leaders in the rough who you can mold and polish into leaders. In order to do that, you must become a leader. You must become the person people want to follow. Even if you haven't achieved much success with your company, you can still be a leader. You just have to be a few steps ahead of the pack and say, "come on, follow me" and then take them in the right direction, leading by example. If you are prospecting and sponsoring, so will they. If you are working with your leaders, so will they. If you are jumping up the ranks, so will they. You lead and the leaders will follow your lead.

So, do you want to build a solid residual income? Build a team - leaders and followers.