This is another common objection in the network marketing industry and for most network marketers, it means death to their business. However, just like we saw in the last post on not enough time, the not enough money can be easily overcome. What I've found is that if people want or need something bad enough, they will find the money. If the water heater went out, they wouldn't say, I don't have enough month and take cold showers. NO, they would borrow the money or sell some stuff to get the money. It's the same with your business, if you handle it correctly.
The first step is to avoid this objection by building value and you do this by asking questions to uncover pain and passion areas in their lives. Ask questions about their family, occupation, recreation, and money to find those pain and passion areas and then deliver your business as a solution. If you do a good job with this, you will not hear the no money objection very often.
If you do encounter this objection, I first like to qualify their comment by asking as questions, "Are you telling me that you absolutely don't have the money, can't borrow it, can't sell some things to get it, or are you saying that you just haven't seen enough value in this to pay the money? If they answer with the former, then you work to help them find the money, ask them what they would do if the hot water tank went out today or if their child needed emergency surgery, what they would do. If they answer with the second one, you have to go back to the pain and passion areas and find out what those are worth to them and build up that value.
So, there you go. Avoid the objection by asking questions and when you get the objection, help them see the value your business has in their life and you will see a higher percentage of the "no money" people join your business.
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